Sport Management

Major: Sport Management
Degree Awarded: Master of Science (MS)
Calendar Type: Quarter
Total Credit Hours: 45.0
Co-op Option: None
Classification of Instructional Programs (CIP) code: 52.0299
Standard Occupational Classification (SOC) code: 11-1021

About the Program

The program is designed for individuals working in the sports industry and for those who are and looking to make a career change into the industry. Graduates of the MS program in Sport Management are familiarized with management skills suitable to the broad spectrum of organizations falling within the sport industry. These organizations include professional sports teams and leagues, intercollegiate athletics, sport governing bodies, sport agencies, sport marketing and promotions firms, and other corporate sport enterprises.

The program content provides an integrated educational experience directed toward developing the ability to apply knowledge and skills to the planning, design, implementation, and evaluation of sport programs, and to offer solutions to practical problems in the sport management field. Graduates are expected to be leaders in their chosen area of interest by incorporating the various perspectives from the multidisciplinary training and applying them to current issues in sport and society.

Program Goals

Graduates of the Master of Science in Sport Management will be able to:

  • Apply business and economic fundamentals to the management of sport organizations.
  • Apply the area of law and labor relations to the sports industry and agencies.
  • Use existing technologies and be prepared for emerging technologies in the sport management field.
  • Effectively organize, evaluate and improve and use new information in sports.
  • Utilize the knowledge and skills learned with an experimental learning experience, an applied project or thesis.
  • Understand the role of sport and sports organizations in the broader economy and society at large.

For additional information, view the Center for Hospitality and Sport Management's Sport Management program web page.

Degree Requirements

Business Core *
BUSN 501Measuring and Maximizing Financial Performance3.0
MGMT 601Managing the Total Enterprise3.0
or ORGB 625 Leadership and Professional Development
STAT 601Business Statistics3.0
Sport Business Core
SMT 601Sports Industry Management3.0
SMT 602Sport Law 3.0
SMT 603Sports Marketing 3.0
or MKTG 601 Marketing Strategy & Planning
SMT 604Sport Media & Technology3.0
or SMT 608 Sport Media & Public Relations
SMT 605Sports Economics3.0
SMT 606Social Issues in Sport3.0
SMT 621Leadership in Sport Management3.0
or ORGB 640 Negotiations for Leaders
Experiential Component3.0
Choose from one of the following:
Sports Industry Practicum
Project/Research Thesis
Seminar in International Business
Independent Study in SMT
Sport Business Electives or Graduate Minor **12.0
Sports Ticket Sales & Strategies
Seminar on Sports Research
Corporate Sponsorship Sales & Strategies in Sport
Development & Fundraising Strategies in Sport
NCAA Compliance
Labor Relations & Collective Bargaining in Sport
Sports Facility Management
Sports Promotion and Sales
Sports Tournaments & Events
Sport Tourism Strategies
Sport Facilities & Event Management
Consumer Behavior in Sport
Gridiron Glory
Gender Equity in High School & College Sports
Sports Contracts
March Madness: The Economics, History, & Social Impact of the NCAA Basketball Tournaments
Special topics in SMT
Special topics in SMT
Special topics in SMT
Total Credits45.0
*

2.0 credit course substitutions require advisor approval

**

Additional options for electives outside the Department may be approved by the advisor.

Sample Plan of Study

Term 1Credits
BUSN 501Measuring and Maximizing Financial Performance3.0
SMT 601Sports Industry Management3.0
 Term Credits6.0
Term 2
SMT 603
or MKTG 601
Sports Marketing
Marketing Strategy & Planning
3.0
SMT 605Sports Economics3.0
 Term Credits6.0
Term 3
SMT 602Sport Law 3.0
STAT 601Business Statistics3.0
 Term Credits6.0
Term 4
SMT 621
or ORGB 640
Leadership in Sport Management
Negotiations for Leaders
3.0
Elective3.0
 Term Credits6.0
Term 5
SMT 604
or 608
Sport Media & Technology
Sport Media & Public Relations
3.0
Elective3.0
 Term Credits6.0
Term 6
SMT 606Social Issues in Sport3.0
Elective3.0
 Term Credits6.0
Term 7
MGMT 601
or ORGB 625
Managing the Total Enterprise
Leadership and Professional Development
3.0
Elective3.0
 Term Credits6.0
Term 8
SMT 630, 699, I699,
or INTB 790
Sports Industry Practicum
Project/Research Thesis
Independent Study in SMT
Seminar in International Business
3.0
 Term Credits3.0
Total Credit: 45.0

Sport Management Faculty

Brett Burchette, EdD (Drexel University) Executive Director of Development.. Adjunct Faculty. Athletic administration and revenue generation in college athletics. Athletic development; corporate sponsorship; ticketing and marketing.
Lawrence Cohen, JD (Temple University). Assistant Teaching Professor. Sports and antitrust law; tickets sales data analytics; sport sponsorship trends.
Joel Maxcy, PhD (Washington State University) Head of the Center for Sport Management. Associate Professor. Economics of sport; labor economics & policy; economics of antitrust & regulation.
Ellen Staurowsky, EdD (Temple University). Professor. Social justice issues in sport; gender equity in sport; Title IX pay equity and equal employment opportunity; athlete exploitation; college sport reform; and misappropriation of American Indian imagery in sport.
Karen Weaver, EdD (University of Pennsylvania). Associate Clinical Professor. Sport marketing & promotions, public relations, media, and leadership in sport.
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