Master of Science in Publication Management

About the Program

Master of Science: 45.0 quarter credits

The goal of the Master of Science program in Publication Management is to produce well-informed and skilled publishing professionals. Students will understand state-of-the-art publishing methods and receive grounding in publishing principles in each discipline. Graduates are prepared to understand the technology and process that will allow them to make informed publishing management decisions. Students come to the program with varying levels of publishing experience from both inside and outside of the publishing industry.

Students enter the Publication Management program from diverse undergraduate backgrounds, including liberal arts, business administration, journalism, communications, technical writing, and information studies. The program builds on the individual’s undergraduate content base by providing knowledge about the key elements of the publishing process needed by a publishing executive. The program also serves the needs of individuals already employed in the printing or publishing industry who are seeking to update or broaden their knowledge.

Students completing the program may find career opportunities in the management of traditional publishing companies as well as in corporate communication areas of a broad range of business and education. Entrepreneurial opportunities provide another area of career development.

All courses in the program are offered in the evening on a part-time or full-time basis. The curriculum comprises courses in technical and science writing and editing, product acquisition, design, production, and printing technology offered through the College of Arts and Sciences and business management and marketing courses offered through the LeBow College of Business.

Admission/Financial Aid

Requirements for Admission

After admissibility to Drexel graduate studies has been determined, applicants are selected on the basis of college transcripts, a written statement of professional goals and objectives, references, and a personal interview with the graduate advisor.

For additional information on how to apply, visit Drexel's Admissions page for Publication Management.

Financial Assistance

Graduate assistantships are available to selected students. Assistantships provide professional experience, tuition waiver, and stipend. Contact the University Financial Aid Office for information regarding work-study arrangements and student loans.

Degree Requirements 


Required Courses
COM 510Technical Writing3.0
COM 570Technical and Science Editing3.0
PMGT 630The Publishing Environment3.0
PMGT 631Page Design and Production3.0
PMGT 635Periodicals Publishing3.0
PMGT 730Book Publishing3.0
PMGT 745Electronic Publishing3.0
PMGT 735Publication Budgeting & Estimating3.0
PMGT 740Publications Marketing3.0
PMGT 800Independent Study3.0
or PMGT 801 Independent Project
Elective Courses *
Select five of the following, one must be a COM elective:15.0
Reading & Res Communication
Science Writing
Techniques and Science of Photography
Technical and Science Graphics
Theories of Communication and Persuasion
Message Design and Evaluation
Software Documentation
Desktop Publishing
Telecommunications Policy in the Information Age
Ethnography of Communication
Investigative Journalism
Journalists, Courts and the Law
Medical Writing
Grant Writing for the Arts and Humanities
Public Relations Writing and Strategies
Special Topics
Leadership and Professional Development
Marketing Strategy & Planning
Global Marketing
Total Credits45.0

*

Electives may include, but are not limited to the following.


Courses

PMGT 630 The Publishing Environment 3.0 Credits

Provides an overview of publishing from inception to current time. Covers publishing fundamentals (creation to print), describes publishing formats and genres, and begins development of networking contacts. Discusses future trends and employment opportunities.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

PMGT 631 Page Design and Production 3.0 Credits

Analyzes methods of production and make-ready for digital and offset printing. Includes art, halftones, and line art. Includes hands-on experience in book and magazine page design and production.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

PMGT 635 Periodicals Publishing 3.0 Credits

Provides the student with a thorough understanding of periodical publishing and the current environment. Students learn how to publish a successful periodical from launch to sales and distribution. Strategy and implementation are stressed. Current publishing methods are emphasized and students gain directly applicable experience.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

PMGT 730 Book Publishing 3.0 Credits

Analyzes managerial decisions including acquisitions, design and development, marketing, financial, and copyright implications of books publishing. Includes books of all genres: fiction, non-fiction, scientific, children's and others.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

PMGT 731 Computer Image Generation and Telecommunications 3.0 Credits

Surveys computer applications in the field of publishing, including text and graphic image creation and manipulation, data management, fundamentals of telecommunications and data, electronic page makeup, and CD-ROM and Web publishing.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

PMGT 735 Publication Budgeting & Estimating 3.0 Credits

Analyzes the interrelationship between budgeting, estimating, acquisitions, and marketing; approaches and methods for product estimating; approaches to decision-making for service subcontracting; and the implications of service subcontracting decisions on budgeting, estimating, and marketing.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

PMGT 740 Publications Marketing 3.0 Credits

Analyzes and provides case studies and examples of marketing methods specifically related to publishing books, periodicals, and electronic products. Includes print and online campaigns and strategies. Reviews state-of-the-art approaches.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

PMGT 745 Electronic Publishing 3.0 Credits

Electronic Publishing gives students applied and theoretical knowledge of professional electronic publishing. Students will focus on issues relating to writing and integrating text and graphics to create websites and on-line publications. Students will also consider how issues in document design and usability analysis can be used to evaluate websites.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

PMGT 799 Special Topics 3.0 Credits

Covers special advanced topics in publication management. May be repeated for credit if topic varies.

College/Department: College of Arts and Sciences
Repeat Status: Can be repeated multiple times for credit

PMGT 800 Independent Study 9.0 Credits

Involves individual investigation in special areas of publishing not regularly covered in the courses offered. Topics for study must be approved in advance of registration by the graduate adviser and the instructor involved. May be repeated for credit if topic varies.

College/Department: College of Arts and Sciences
Repeat Status: Can be repeated multiple times for credit

PMGT 801 Independent Project 0.5-9.0 Credits

Requires a project related to the printing and publishing industries to be designed, under faculty advisement, to meet individual student interests and career goals. Credits in excess of 2 may satisfy elective requirements.

College/Department: College of Arts and Sciences
Repeat Status: Can be repeated multiple times for credit

Culture and Communication Faculty

Ronald Bishop, III, PhD (Temple University). Professor. Investigative reporting, sports journalism, journalism history, journalism sourcing patterns, textual narrative and ideological analysis, cultural history of fame.
Joan W. Blumberg, BA (Pennsylvania State University) Coordinator of the Publication Management Program. Instructor. Publishing, electronic publishing, publishing and communications, publishing and mass-media.
Robert J. Brulle, PhD (George Washington University). Professor. Environmental policy and politics, critical theory, marine risk, social movements, environmental sociology.
Karen Cristiano, PhD (Temple University). Associate Teaching Professor. Journalism, medical writing, feature writing, copy editing, mass media and society.
Robert D'Ovidio, PhD (Temple University). Associate Professor. The intersection of computer technology, crime, and the criminal justice system.
Daniela De Pau, PhD (University of Illinois at Urbana-Champaign). Assistant Teaching Professor. Italian cinema, relationship between literature, cinema and other arts, traveling literature, women writers, the tradition of the Comic and the tradition of the Fantastic, autobiography, politics of immigration, cultural identity in contemporary Italy.
Brenda Dyer, MA (University of Pennsylvania). Associate Teaching Professor. Language acquisition pedagogy, teaching writing, seventeenth and eighteenth century French literature, women writers, translation.
Mary Ebeling, PhD (University of Surrey). Associate Professor. Science and technology studies; emerging technologies and biocapital; media and democratic cultures; radical social movements; sociology of markets; political sociology; and ethnographic methodologies.
Paul Evangelista, PhD (Temple University). Assistant Teaching Professor. Public relations, communication theory, new technologies in communication (classroom and online); business communication.
Richard Forney Instructor. Broadcast journalism technology and the effects of new technologies on personal and corporate communication skills.
Alexander Friedlander, PhD (Carnegie Mellon University) Associate Dean, College of Arts and Sciences. Associate Professor. Rhetorical theory and practice, document design, writing and technology.
Anthony Glascock, PhD (University of Pittsburgh) Coordinator of the Anthropology Program. Professor. Aging and health, definitions of functionality and impairment, technology and aging, social organization, Ireland, East Africa.
Ernest A. Hakanen, PhD (Temple University) Director of Culture & Communication Graduate Programs. Professor. Telecommunications policy, adolescent media use, communication theory and history, global media, and semiotics.
Julia Hall, PhD (University of Pennsylvania). Professor. Criminal justice and juvenile justice reform, including community based alternatives to incarceration, correctional education and programming, reentry and reintegration, restorative justice, and issues relating to special needs offenders, including the el
Maria Hnaraki, PhD (Indiana University) Director of Greek Studies. Associate Teaching Professor. Ethnomusicology, modern Greek language, Greek and Cretan culture.
Barbara Jean Hoekje, PhD (University of Pennsylvania) Director of English Language Center. Associate Professor. Sociolinguistic theory, discourse analysis, applied linguistics (language teaching, learning, and testing).
Barbara Hornum, PhD (Bryn Mawr College) Director of Center for Academic Excellence (DCAE). Associate Professor. Comparative gerontology, planned communities, continuing care communities, retirement, faculty development.
Robert J. Kane, PhD (Temple University) Director, Criminal Justice Program. Professor. Police authority and accountability; urban ecology and sociology; violence and public health; police strategies and practices.
Frank Kelley, PhD (Temple University). Associate Teaching Professor. Corporate university systems online, power structure of media enterprises, public relations, event planning.
Emmanuel F. Koku, PhD (University of Toronto). Associate Professor. Social network analysis; qualitative/quantitative research; medical sociology; social epidemiology; social demography; sociology of development; communication and information technology; community and urban sociology.
David Kutzik, PhD (Temple University) Coordinator of the Sociology Program. Professor. Sociology and philosophy of science; applied gerontological research; political economy of health care; microprocessor-based assistive technologies to improve case management and increase independent living among frail populations.
Brent Luvaas, PhD (UCLA). Assistant Professor. DIY and independent media production; transnational consumer culture; popular music; new media and mediated subjectivities; youth culture in the US and Indonesia.
Joanna Lyskowicz, MA (UAM Poznan, Poland). Instructor. Comparative linguistics, translation, business Spanish, medical Spanish, modern Spanish literature, XXth cent. Spanish poetry, magical realism in Latin American literature.
Diamantino Machado, PhD (Temple University). Teaching Professor. Globalization, political economy, political sociology, philosophy of social science, postmodernism and social reflection.
Maria delaluz Matus-Mendoza, PhD (Temple University). Associate Professor. Spanish Linguistic variation in the US; the relationship between language variation and mobility (social and geographical) among the Mexican communities in Mexico and in the United States; second language acquisition; language variation in media.
Jack Maxwell, MS (Saint Joseph 's University). Teaching Professor. Criminal investigations, policing, police administration, domestic violence.
Jordan McClain, PhD (Temple University). Assistant Teaching Professor. Media framing and music journalism; relationship between television and music; American popular culture; celebrity, consumerism, and consumer behavior; branding, brand positioning, and advertising criticism.
Margaret McClure, PhD (University of California at Berkeley). Assistant Teaching Professor. Research methods, sociology of the family, deviance, military sociology.
Usha Menon, PhD (University of Chicago). Associate Professor. Self, identity & personhood, emotional functioning, Hindu morality, gender relations in Hindu society, adult development, popular Hinduism, post-colonial feminism, Hindu religious nationalism and Islamic radicalism.
Alexander Nikolaev, PhD (Florida State University). Associate Professor. Public relations, political communication, organizational communication, mass communication, international communications and negotiations, communications theory.
Anne-Marie Obajtek-Kirkwood, PhD (University of Pennsylvania). Associate Professor. French and francophone 20th and 21st century literature, culture and film. Representations of the Occupation (WWII); war; minorities in France; autobiography; feminist issues.
Rakhmiel Peltz, PhD (Columbia University, Linguistics; University of Pennsylvania, Biological Sciences) Director of Judaic Studies Program. Professor. Sociolinguistics, ethnography of communication, social history of Yiddish language and culture, Yiddish culture of Eastern Europe, language planning, language and ethnic identity, language and group memory, aging and ethnicity, history of urban neighbors.
Douglas V. Porpora, PhD (Temple University). Professor. International political economy, culture, social theory, and philosophy of social science.
Robert Powell, PhD (Temple University). Assistant Teaching Professor. Early and Middle Bronze Age Crete; archaeoastronomy; early state formation; archaeology and anthropology of frontiers; mass communication.
Devon Powers, PhD (New York University). Assistant Professor. Popular music, cultural intermediaries, promotional culture, 20th-century history, journalism studies.
Rachel R. Reynolds, PhD (University of Illinois at Chicago). Associate Professor. Sociolinguistics, ethnography of communication, intercultural communication, globalization and the rhetoric of community, political economy of immigration, race and ethnicity, new African immigrants in the United States, Igbo studies.
Cynthia Reed Rickards, MS (St. Joesph's University) Criminal Justice Program. Assistant Teaching Professor. On-line pedagogy; service-learning pedagogy; juvenile justice; domestic violence.
David Ridgway, MS (St. Joseph's University). Instructor. Deviant behaviors, social problems.
Rosemary Rys Instructor. Public relations and marketing.
Simone Schlichting-Artur, EdD (University of Pennsylvania) Assistant Department Head, Culture and Communication. Teaching Professor. International business communication (Germany and the U.S.), public health policy and languages, German post-war history through film and literature, development of writing assessment tools for German minor.
Mimi Sheller, PhD (New School for Social Research) Director of the Mobilities Research and Policy Center at Drexel University. Professor. Sustainable mobility and mobility justice: new cultures and infrastructures of travel, transport, mobile communication, and urbanism; Caribbean Studies: history, culture and political theory of the region, including intersections of race, ethnicity, gender, sexuality and class.
Natsumi Shor Assistant Teaching Professor. Business and professional Japanese; Japanese film and culture; interrelation between Japanese language to the nation’s culture and thought.
Wesley Shumar, PhD (Temple University) Department Head, Culture and Communication. Professor. Ethnography of cyberspace, online learning communities, political economy of higher education, globalization, activity theory, semiotics, critical realism, psychoanalysis, identity and the self.
Diane Sicotte, PhD (Arizona State University). Associate Professor. Sociology of environmental injustice: inequalities in the citing of environmental hazards; community-based research in neighborhoods dealing with industrial hazards; sociology of the environment; urban sociology; social inequalities.
Lawrence Souder, PhD (Temple University). Associate Teaching Professor. Science and technical writing, communication ethics.
Allan Stegeman, MA (University of Houston) Coordinator of the Communication Program. Teaching Professor. Communication, technology and mass media, video.
Robert Stokes, PhD (Rutgers University) Coordinator, Environmental Policy Program. Associate Professor. Economic and community development, sustainability planning and governance, urban planning and public health, public security and violence prevention.
Judith Storniolo, PhD (University of Pennsylvania). Teaching Professor. Historical and comparative linguistics, Mesoamerican languages and culture, applied anthropology, public policy, oral traditions and narratives, ideology and ritual, Mesoamerican ethnohistory; and pre-Columbian literature.
Asta Zelenkauskaite, PhD (Indiana University). Assistant Professor. Social media; user-generated content; computer-mediated communication; interactivity; active audience analysis; mobile communication; gender and online identity; prosumer culture; internet of things; quantitative/qualitative research.

Interdepartmental Faculty

Michelle Sahl, PhD, MEd, MBA, MBE (The University of the Sciences in Philadelphia). Assistant Teaching Professor. Health management and policy: management and leadership of health services organizations, urban health, and the history of health care systems.
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