Marketing MSM
Major: Marketing
Degree Awarded: Master of Science in Marketing (MSM)
Calendar Type: Quarter
Minimum Required Credits: 45.0
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021
About the Program
The Master of Science in Marketing provides students with a focused training in marketing science, and it develops the technical skills necessary for success in today’s business environment. Marketers require a high level of technical capabilities to respond to today’s dynamic marketing. At the same time, new tools such as neuroscience, analytics and the proliferation of digital media empower marketers to better understand customers and respond to their needs and wants. These skills offer a higher level of training than what is typically available in graduate marketing education.
Additional Information
For more information please contact our Graduate Student Services department at lebowgradenroll@drexel.edu.
Admission Requirements
Graduate admission is based on a holistic review process, which takes into consideration prior academic history, demonstration of professional experience and adequate preparation for graduate study. Please review the admission requirements for both domestic and international applicants on our Graduate Application Requirements webpage before submitting your application
Degree Requirements
Required Courses | ||
MKTG 601 | Marketing Strategy & Planning | 3.0 |
MKTG 622 | Buyer Behavior Theory | 3.0 |
MKTG 630 | Global Marketing | 3.0 |
MKTG 652 | Marketing Information Management and Research | 3.0 |
STAT 610 | Statistics for Business Analytics | 3.0 |
or STAT 601 | Business Statistics | |
Please chose one of the following Tracks * | 12.0 | |
Marketing Leadership | ||
Corporate Brand & Reputation Management | ||
Services Marketing | ||
Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | ||
Leading Virtual Teams | ||
Digital Marketing Track | ||
Digital Publishing | ||
New Media: History, Theory and Methods | ||
Digital Marketing | ||
Integrated Marketing Communications Management | ||
or TVMN 625 | Media Sales | |
Marketing Analytics Track | ||
Information Visualization | ||
Customer Analytics | ||
Marketing Experiments | ||
Datamining for Managers | ||
Customizable Marketing Track | ||
Select Four (4) 600-level courses from either: Marketing (MKTG), Finance (FIN), Management (MGMT), Economics (ECON), Business Analytics (BSAN), or other subject approved by advisor | ||
Required Electives | 15.0 | |
Select Five (5) from the following list: | ||
Strategic International Communication | ||
Theories of Communication and Persuasion | ||
Corporate Financial Management | ||
Foundations of Data and Information | ||
Social Network Analytics | ||
Special Topics in MKTG | ||
New Product Planning, Strategy, and Development | ||
Services Marketing | ||
Corporate Brand & Reputation Management | ||
Cognitive Psychology | ||
Judgment & Decision-making | ||
Cognitive Neuroscience | ||
Experiential Learning | 3.0 | |
Select one (1) of the following: | ||
Graduate Internship | ||
International Business Seminar and Residency | ||
Leading for Innovation | ||
Business Consulting | ||
Special Topics in MKTG | ||
Negotiations for Leaders | ||
Total Credits | 45.0 |
- *
Students can chose an approved Graduate Minor in place of a Marketing Track. Please see your Academic Advisor for guidance.
Sample Plan of Study
First Year | |||||||
---|---|---|---|---|---|---|---|
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
MKTG 601 | 3.0 | MKTG 622 | 3.0 | Required Marketing Track Course | 3.0 | Experiential Elective Course | 3.0 |
MKTG 652 | 3.0 | MKTG 630 | 3.0 | Electives | 6.0 | ||
STAT 610 or 601 | 3.0 | Required Marketing Track Course | 3.0 | ||||
Elective | 3.0 | Elective | 3.0 | ||||
12 | 12 | 9 | 3 | ||||
Second Year | |||||||
Fall | Credits | ||||||
Electives | 3.0 | ||||||
Required Marketing Track Course | 6.0 | ||||||
9 | |||||||
Total Credits 45 |
Note: First Year Summer is less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students this term.