Marketing

Major: Marketing
Degree Awarded: Master of Science in Marketing (MSM)
Calendar Type: Quarter
Total Credit Hours: 45.0
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021

About the Program

The MS in Marketing provides students with a more focused training in marketing science and it develops the technical skills necessary for success in today’s business environment. Marketers require a higher level of technical capabilities to respond to today’s dynamic marketing. At the same time, new tools such as neuroscience, analytics, and the proliferation of digital media empower marketers to better understand customers and respond to their needs and wants. These skills offer a higher level of training not typically available in graduate marketing education.

Admission Requirements

The LeBow College of Business seeks applicants with exceptional ability and motivation. Students who hold a bachelor’s degree, either in Marketing or another discipline, may apply to the MS program. Students who lack some part of this preparation may be considered for admission conditional on their completing the appropriate undergraduate courses as non-matriculated students during the summer term before they begin the program in the fall.

In reviewing an applicant's credentials, the following factors will be considered:

  • Prior Academic Accomplishments: All course work taken prior to application will be examined, paying particular attention to the specific courses that have been completed. Applicants should have attained a minimum grade point average (GPA) of 3.0 (on a 4.0) scale for all undergraduate course work completed.
  • Graduate Record Examination (GRE) or Graduate Management Aptitude Test (GMAT): Applicants are required to submit GRE or GMAT scores. Scores of more than five years old are not accepted.
  • Test of English as a Foreign Language (TOEFL): Applicants whose native language is not English and who have not already received a degree from a U.S. university must also submit scores from the Test of English as a Foreign Language (TOEFL).
  • Personal Statement/Essay: Each applicant must submit a personal statement. The personal statement should explain the applicant's educational and personal experiences that have influenced the decision to pursue an MS and should discuss the candidate's career plans and goals.
  • Letters of Recommendation: Two letters of recommendation must be submitted in support of the application. Applicants are strongly encouraged to seek recommendations from academics or other professionals who can assess the applicant's likelihood of success in the MS program.

Degree Requirements 

Required Courses
MKTG 601Marketing Strategy & Planning3.0
MKTG 622Buyer Behavior Theory3.0
MKTG 630Global Marketing3.0
MKTG 652Marketing Information Management and Research3.0
STAT 601Business Statistics3.0
Required Electives - Choose 7 of the following (2 must be from MKTG)21.0
Legal Options in Decision Making
Entrepreneurship for Biomedical Engineering and Science
Biomedical Statistics
Introduction to Biosensors
Biomedical Ethics and Law
Biomedical Signal Processing
Medical Imaging Systems I
Measuring and Maximizing Financial Performance
Corporate Financial Management
Managing the Total Enterprise
Customer Analytics
Marketing Experiments
Integrated Marketing Communications Management
New Product Planning, Strategy, and Development
Services Marketing
Corporate Brand & Reputation Management
Leadership and Professional Development
Cognitive Psychology
Computer-Based Research Methods for Psychological Research
Judgment & Decision-making
Multilevel Regression
Cognitive Neuroscience
Internship/Practicum9.0
Graduate Internship
Total Credits45.0

Sample Plan of Study

First Year
Term 1Credits
MKTG 601Marketing Strategy & Planning3.0
MKTG 652Marketing Information Management and Research3.0
STAT 610Statistics for Business Analytics3.0
Elective3.0
 Term Credits12.0
Term 2
MKTG 622Buyer Behavior Theory3.0
MKTG 630Global Marketing3.0
Required Elective3.0
Elective3.0
 Term Credits12.0
Term 3
Required Elective3.0
Electives6.0
 Term Credits9.0
Term 4
BUSN 615Graduate Internship3.0
 Term Credits3.0
Second Year
Term 5
MKTG 654Corporate Brand & Reputation Management3.0
Electives6.0
 Term Credits9.0
Total Credit: 45.0

Marketing Faculty

Rolph E. Anderson, PhD (University of Florida) Royal H. Gibson Sr. Professor of Marketing. Professor. Personal selling and sales management; multivariate data analysis; customer relationship management (CRM); customer satisfaction and customer loyalty.
Trina larsen Andras, PhD (University of Texas at Austin) Head of the Department of Marketing; Academic Director, Center for Corporate Research Management. Professor. International marketing, marketing channels management, cross-cultural communication.
Boryana Dimitrova, PhD (Drexel University). Assistant Clinical Professor. Global marketing, inter-organizational, marketing channels, retailing and retail management.
Michaela Draganska, PhD (Kellogg School of Management, Northwestern University) Department of Marketing. Associate Professor. Advertising strategy, product assortment decisions, new product positioning, distribution channels. Marketing analytics and big data, marketing communications, marketing research, marketing strategy, technology and innovation.
Lawrence Duke, MBA (Harvard Business School). Associate Clinical Professor. International marketing and strategy, new product development, business-to-business marketing, marketing of financial services.
Elea Feit, PhD (University of Michigan) Department of Marketing. Assistant Professor. Bayesian hierarchical models, interactive (eCommerce), marketing research, missing data.
Michael Howley, PhD (Arizona State University). Associate Clinical Professor. Investments in dissatisfied customers, service recovery, health-care marketing, marketing of service organizations, financial consequences of marketing actions.
Yanliu Huang, PhD (The Wharton School, University of Pennsylvania). Assistant Professor. Consumer n-store decision making, consumer planning, health marketing, memory and learning.
Daniel Korschun, PhD (Boston University). Assistant Professor. Brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing.
Hyokjin Kwak, PhD (University of Georgia) Department of Marketing. Associate Professor. Advertising effects, consumer behaviors and e-commerce.
Bert Rosenbloom, PhD (Temple University) Rauth Chair of Electronic Commerce. Professor. Marketing channels and distribution systems, electronic commerce, inter-organizational marketing management, wholesale and retail distribution, marketing strategy and planning.
Prashant Srivastava, PhD (Oklahoma State University) Department of Marketing. Associate Clinical Professor. New product development, supply chain management, B2B marketing, sales, strategic alliances, organizational learning, market orientation, healthcare marketing, and database marketing.
Rajneesh Suri, PhD (University of Illinois at Urbana-Champaign) Associate Dean for Research, Marketing Department. Professor. Pricing, promotions and branding.
Srinivasan Swaminathan, PhD (University of Texas-Austin). Professor. Marketing research and strategy, pricing and promotions, loyalty and satisfaction.
Chen Wang, PhD (University of British Columbia). Assistant Professor. Consumer curiosity, self-regulation and goals, sensory perception.
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