Paul F. Harron Television Management Program

Master of Science Degree: 49.0 quarter credits
Dual MS/MBA: 79.0 quarter credits

About the Program

The Paul F. Harron Graduate Program in Television Management will celebrate its tenth anniversary in academic year (AY) 2014-2015. The program draws a global student body, and its graduates hold responsible positions in top media companies around the world.

In September 2015 we will launch the online version of the graduate on-campus program.  

The Paul F. Harron Television Management program offers two approaches to graduate study: the MS in Television Management and the dual MS/MBA degree option.

The stand-alone MS degree prepares students with a solid grounding in business management and specialized courses in the management of television and converged media. The program integrates business course content with current practice in the television industry. Students interact with working professionals on campus and in the field through internships. Course content includes programming analysis and strategy, media analytics and audience measurement, structural analysis of media industries, scope and methods of the field, media finance, social media and television, media sales models and practice, media law and ethics, telecommunications policy and public interest law, field internships, and topical electives.

The dual degree option includes a full MBA. Students in both programs gain hands-on management experience through internships in broadcast television stations and networks, cable companies, independent production companies and evolving media hybrids that operate in the region and beyond. The program combines practical and academic experience, including courses designed to challenge students to discover the critical interplay between creative process and the business skills required to manage successful media companies.

About the Curriculum

The television industry is undergoing a radical transformation, the signs of which are everywhere to be found. You don't have to search the trades, academic, or popular press for very long to discover that the converged world of television has undergone a sea change in the face of new revenue models, rapidly changing telecommunications policy, transformative technology, shifting audience loyalties, dynamic delivery platforms, and a volatile national and global marketplace; Big Data, Netflix, Roku, Apple TV, Amazon Prime, the challenge of Aereo, Blufin Laboratories, traditional media transformations, social media begetting social television, broadcast TV incentive auctions, retransmission consent, net neutrality, backbone networks, edge and broadband providers, end users, neuro-marketing and biometrics, Google Glass, Occulus Rift Virtual Reality goggles, wearable technologies, OLED screens, 4k and 8k video projection, streaming media, WiMAX and Wi-Fi…the list of change agents affecting the legacy television industry is much longer than this. But the impact is clear television has changed, is changing and will continue to change; and our students will become the next generation of change agents.

Today's television and media industries are some of the most competitive and fastest growing in the world, and this has created new opportunities for those who can manage, market and create for the world of converged media. The Paul F. Harron Graduate Program in Television Management offers two graduate study options to prepare students for the demanding television and media industries: the MS in Television Management and the dual MS/MBA.

The stand-alone MS degree offers a solid grounding in business management and specialized courses in the management of television and evolving media hybrids. The dual MS/MBA option allows students to integrate business course content with the practices of television and new media industries, and provides graduates the advantages of also having the renowned Drexel MBA.

Ultimately, we believe the way people learn is by doing. Students engage in hands-on management experience through internships at broadcast television stations and networks, multi-channel video programming distributors, streaming media and evolving web companies, independent production companies, and emerging media hybrids in the region and beyond. The program combines practical and academic experience in courses such as Audience Measurement, TV Programming, Structure of TV Organizations, Media Law, Media Sales, Media Ethics, Money and the Medias, Social TV, Emerging TV Technologies and TV Production. Students gain hands-on management insights through simulations in retransmission consent negotiation, technology management, contract negotiation, and debate around technology assessment.  These courses challenge participants to discover the critical interplay between creative process and the business skills required to manage successful media companies.

Program Features

Features of the program include the availability of Fellowships and Graduate Assistantships, flexible scheduling with part-time and full-time options, evening classes, rolling admissions (allowing students to start in any term, including summer) as well as professional internships. Philadelphia is the fourth largest television market and home to Comcast, Banyan Productions, Center City Video, Shooters, broadcast network affiliates, three public television organizations, Tierney Communications, Harmelin Media, Star Group, Domus, and innovative web-streaming and specialized digital content producers and online agencies such as 03World.

Students find internships and employment with major broadcast, multichannel, and new media companies in Philadelphia, New York, Washington, Los Angeles, London, Beijing, and beyond, including:

  • CNN
  • NBC/Universal
  • Sony
  • NBC SportsChannel
  • China Central TV
  • Time, Inc.
  • University of Pennsylvania
  • Nielsen
  • Harmelin Media
  • SMG Shanghai
  • Disney
  • Katz Media Group
  • Discovery Channel
  • Raycom Media
  • Shanghai Media Group
  • Game Show Network
  • USA Networks
  • Bounce TV
  • Reign Deer Entertainment
  • PBS/Sprout
  • Philly.com
  • Comcast SportsNet
  • NBC Sports
  • MTV Networks
  • Sesame Workshop
  • Pro Mobile Productions
  • Sony
  • PHL 17
  • NBC10
  • CBS3/CW
  • WPVI6
  • WYBE35
  • Center City Video
  • CCTV
  • CNBC International
  • Princeton University
  • QVC
  • National Geographic Channel
  • Univision
  • Nancy Glass Productions
  • Telemundo
  • Dreamworks
  • and many others.

Additional Information

For information about Television Management students, faculty, alumni, internships and the structure and operation of the program, please visit the Graduate Television Management website.

Admission Requirements

For information regarding admission to the program, contact:

Albert Tedesco
Program Director, Paul F. Harron Television Management Graduate Program
Antoinette Westphal College of Media Arts and Design
Office: University Crossings 049
(215) 895-2180
ast33@drexel.edu

or

David Miller
Director of Recruitment
The Antoinette Westphal College of Media Arts and Design
Nesbitt Hall 12-503
Philadelphia, PA 19104
(215) 895-1675


Forms, additional application requirements, and information about application deadlines are all available on the Graduate Admissions at Drexel University website.

For more information about the program, visit Drexel's Graduate Studies in Television Management web page.

Degree Requirements 

Master of Science Degree:  49.0 quarter credits

Required Courses
TVMN 605Scope and Methods of the Field3.0
TVMN 610Media Law for Television Management3.0
TVMN 620Audience Measurement3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 650Structure of Television Organizations3.0
TVMN 710Television Programming3.0
TVMN 730TV Technology3.0
TVMN 740Money and the Media3.0
TVMN 790Thesis in TV Management3.0
TVMN 791Thesis Completion *1.0
Select two of the following:6.0
Television Management Colloquium
Television Production
The Social Impact of TV
The Art of Television
Management of News and Sports Programming
Special Topics in TV Mgmt
Independent Study in TV Mgmt
Television Practicum
Television Organization and Operations
Current Issues in TV Management
Promotion and PR in the Media
Required Business Courses
ACCT 601Managerial Accounting3.0
MGMT 652New Venture Planning3.0
BUSN 505Financial Performance of the Firm - Accounting1.5
BUSN 506Financial Performance of the Firm - Finance1.5
BUSN 507Essentials of Economics I1.5
BUSN 508Essentials of Economics II1.5
MKTG 601Marketing Strategy & Planning3.0
Total Credits49.0

*

TVMN 791 is repeatable for credit, at .5 credits per quarter, as needed for thesis completion. Students must enroll for a minimum of 2 quarters.


Master of Science Degree (Stand-alone program)

First Year
FallCredits
BUSN 505Financial Performance of the Firm - Accounting1.5
BUSN 506Financial Performance of the Firm - Finance1.5
BUSN 507Essentials of Economics I1.5
BUSN 508Essentials of Economics II1.5
TVMN 605Scope and Methods of the Field3.0
TVMN 710Television Programming3.0
 Term Credits12.0
Winter
MGMT 652New Venture Planning3.0
MKTG 601Marketing Strategy & Planning3.0
TVMN 620Audience Measurement3.0
TVMN 650Structure of Television Organizations3.0
 Term Credits12.0
Spring
ACCT 601Managerial Accounting3.0
TVMN 730TV Technology3.0
TVMN 740Money and the Media3.0
Television Management (TVMN) elective3.0
 Term Credits12.0
Summer
TVMN 610Media Law for Television Management3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 790Thesis in TV Management3.0
Television Management (TVMN) elective3.0
 Term Credits12.0
Second Year
Fall
TVMN 791Thesis Completion (repeatable for credit)0.5
 Term Credits0.5
Winter
TVMN 791Thesis Completion (repeatable for credit)0.5
 Term Credits0.5
Total Credit: 49.0


Degree Requirements 

Dual MS/MBA: 79.0 quarter credits

Required Courses
TVMN 605Scope and Methods of the Field3.0
TVMN 610Media Law for Television Management3.0
TVMN 620Audience Measurement3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 650Structure of Television Organizations3.0
TVMN 710Television Programming3.0
TVMN 730TV Technology3.0
TVMN 740Money and the Media3.0
TVMN 790Thesis in TV Management3.0
TVMN 791Thesis Completion *1.0
Television Management Electives
Select two of the following:6.0
Television Management Colloquium
Television Production
The Social Impact of TV
The Art of Television
Management of News and Sports Programming
Special Topics in TV Mgmt
Independent Study in TV Mgmt
Television Practicum
Television Organization and Operations
Current Issues in TV Management
Promotion and PR in the Media
Required Business Courses
ACCT 601Managerial Accounting3.0
ECON 601Managerial Economics3.0
BUSN 505Financial Performance of the Firm - Accounting1.5
BUSN 506Financial Performance of the Firm - Finance1.5
BUSN 507Essentials of Economics I1.5
BUSN 508Essentials of Economics II1.5
FIN 601Corporate Financial Management3.0
MGMT 602Managing Technology Innovation3.0
MGMT 652New Venture Planning3.0
MGMT 780Strategic Management3.0
MKTG 601Marketing Strategy & Planning3.0
MIS 611Aligning Information Systems and Business Strategies3.0
ORGB 625Leadership and Professional Development3.0
ORGB 631Leading Effective Organizations3.0
POM 601Operations Management3.0
STAT 601Business Statistics3.0
Business Elective3.0
Suggested Business Electives:
Mergers and Acquisitions
Buyer Behavior Theory
Integrated Marketing Communications Management
Services Marketing
Strategic Human Resource Management
Total Credits79.0

 

*

 TVMN 791 is repeatable for credit, at .5 credits per quarter, as necessary for thesis completion. Students must enroll for a minimum of 2 quarters.

Dual MS/MBA Plan of Study


Facilities

Facilities and opportunities for the program include:

As part of their MS/MBA course of study, students take full advantage of the new Gerri C. LeBow Hall and the Leonard Pearlstein Business Learning Center, which includes The George and Lois Krall Center for Executive Education, state-of-the-art classrooms, learning facilities, conference rooms, and technology upgrades to meet the needs of MBA students so they can compete aggressively in the global marketplace.

Courses

TVMN 600 Television Management Colloquium 3.0 Credits

Practitioners and students come together for dialogue about standards and best practices. Students study tools and techniques including HR management, labor relations and contract negotiations, intellectual property and media law practice, applied convergence, and the role of business, marketing, advertising, and promotion plans in television enterprises.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 605 Foundation Seminar in TV Management 3.0 Credits

This course explores the scope and methods of study in television management including its technological and social history, evolution and convergence with new media, qualitative and quantitative methodologies, literature research strategies and proposal writing, and the production of a thesis proposal.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 610 Media Law for Television Management 3.0 Credits

Media Law for TVMN focuses on the regulatory frameworks and radio, television and converging media law. Content includes contracts, releases, negotiations, standards and best practices in HR, intellectual property, and collective bargaining in media industries. The role of in-house and function of external legal counsel is reviewed.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 620 Audience Measurement 3.0 Credits

Audience Measurement. The course addresses statistical measurement of television audiences. Students learn the basic principles of rating, share, and demographics; and understanding how this information is used in sales, marketing, and strategic planning for television stations, broadcast and cable networks.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 630 Television Production 3.0 Credits

Television Production. Television production techniques in common use at local television stations are taught including multi-camera (studio) production, single camera (film style) production, and basic editing techniques. Throughout the term, the course also examines production issues from a manager's point-of-view.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 640 Media Ethics of Television Management 3.0 Credits

Media Ethics for TVMN explores issues central to the decision-making process in which media mangers engage. Case studies in television and evolving media, investigation of contemporary events that reflect ethical dilemmas, and research into the intersection of financial, regulatory, and career considerations with ethical choice are closely examined.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 650 Structure of Television Organizations 3.0 Credits

This course is a survey of the organizational structures and functions that form the work setting in which television managers operate. It is concerned with exploring the specific tasks managers confront and the analytic and decision-making tools they apply to the management of television systems.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 660 The Social Impact of TV 3.0 Credits

The Social Impact of Television. The aim of this course is to broaden awareness of how the phenomenon of television affects or may affect society. Examined are several arguments regarding television's impact. Some of these arguments are based on experimental research, some on survey research, and some on critical argument.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 670 The Art of Television 3.0 Credits

This course analyzes fictional television that can be seen as rising to the level of art. Concentrating on the prime-time hour-long series, it studies shows that go beyond the formulaic or conventional from TV's golden age (1960's) to its second gold age (1980's) and beyond to current programming.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 680 Management of News and Sports Programming 3.0 Credits

Management of News and Sports Programming. Through lectures, case studies, and individual and project work, this course explores management issues in news and sports programming. Students learn about news and sports journalism, sales/marketing/sponsorship of news and sports programming, legal and ethical issues, personnel issues, market research, technology, and how to critique new sports programming.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 698 Special Topics in TV Mgmt 3.0 Credits

Special Topics in Television Management. This course offers rotating topics in Television Management that could include a closer look at an aspect of management (e.g., contract law and negotiation as it applies to television), an examination of an issue (e.g., violence and TV), or an in-depth analysis of a particular case study (e.g., coverage of a disaster from a manager's point-of-view). The course (but not the same topic) may be repeated for credit.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN 699 Independent Study in TV Mgmt 1.0-6.0 Credit

Independent Study in Television Management. This course offers the student the opportunity to undertake an independent student in the area of Television Management. The topic must be approved by a Program Director before the student registers for the course. The course may be repeated for credit.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN 700 Television Practicum 3.0 Credits

This course offers hands-on management experience at Drexel's television station or (with Program Director's approval) at other television stations, cable companies, or related media. The assumption is that the student will work a minimum of ten hours per week for ten weeks to receive three credits for the term.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 710 Television Programming 3.0 Credits

Through lectures, case studies and individual and team projects, this course explores the role of programming in television. Students learn about development, financial and legal issues, programming distribution, the role of ratings and advertising support in program scheduling, and career opportunities in the field.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 720 Television Organization and Operations 3.0 Credits

Television: Organization and Operations. This course studies the organization and internal operations of television stations and broadcast/cable networks.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 730 Emerging TV Technology 3.0 Credits

This course provides students with a solid grounding in the prevailing technologies in the television business, delves into the emerging new media technologies, and provides a framework for dealing with and implementing significant technological changes in television organizations.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 740 Money and the Media 3.0 Credits

This course will apply the students' required coursework in the LeBow College of Business in areas such as economics and accounting with the specific challenge of managing the finance function within television and new media industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 750 Current Issues in TV Management 3.0 Credits

Given the rapid pace of change in the businesses the program examines, this course will provide an important and ever-chaning means of addressing the most up-to-date transactions and other business developments in the television and new media world, drawing extensively on current industry publications.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 770 Promotion and PR in the Media 3.0 Credits

How media organizations promote themselves, manage their public images, products, and services and do all of this under intense and constant public scrutiny is the focus of the course. It explores the strategies and tactics central to the process of public relations and crisis management in media industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 790 Thesis in TV Management 3.0 Credits

The thesis will demonstrate the competence to identify a problem or create a project germane to the evolving field on television management, and to produce a work product that is executed in a systematic manner using research and management tools. The thesis proposal must be approved by the Program Director.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 791 Thesis Completion 0.5 Credits

This repeatable course allows the TVMN graduate student to complete the required research, writing and revision of the TVMN thesis which is begun during TVMN 790 Thesis in Television Management.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit
Prerequisites: TVMN 790 [Min Grade: C]

Cinema and Television Faculty

Ian N. Abrams, BA (Duke University) Program Director, Screenwriting and Playwriting Program. Associate Professor. Movies, film, TV, screenwriting, Hollywood.
Ted Artz, BFA (Tyler School of Art, Temple University). Associate Professor. Digital media.
John Avarese, BS (Drexel University). Assistant Teaching Professor. Composer, film and video scores, mixing and sound design.
David Culver, AS (Graham Junior College) Manager of the Paul F. Harron Studios/DUTV. Associate Teaching Professor. Film and video.
David Deneen, BFA (Philadelphia College of Art). Associate Teaching Professor. Film & video.
Paul Diefenbach, PhD (University of Pennsylvania) Associate Program Director, Game Art & Production. Assistant Professor. Game development, real-time rendering.
Jeremy Fernsler, BA (Pennsylvania State University ). Assistant Teaching Professor. Digital effects artist; compositor and animator for the feature film visual effects industry.
Troy Finamore, MS (Drexel University) Associate Program Director, Interactive Digital Media. Assistant Teaching Professor. Advertising, design and interactivity.
Bruce Graham, BA (Indiana University of Pennsylvania). Associate Teaching Professor. Playwright.
Gerard M. Hooper, MFA (Temple University). Associate Teaching Professor. Film and video; European and non-western cinema.
D. B. Jones, PhD (Stanford University) Dean, Pennoni Honors College. Professor. Film and video; cinema studies.
Nick Jushchyshyn, MFA (Academy of Art University) Associate Program Director, Animation and Visual Effects. Visual effects, digital media and animation.
Matt Kaufhold, MA (University of North Carolina). Associate Teaching Professor. Screenwriting.
Karin P. Kelly, MFA (New York University) Program Director, Film and Video. Associate Professor. Film and video; filmmaker and author.
Yvonne D. Leach, MFA (Temple University) Department Head, Cinema and Television Studies. Associate Professor. Television studies.
David Mauriello, BA (Lafayette College). Assistant Professor. 3D modeling and animation.
Jocelyn Motter, MFA (American Film Institute). Assistant Teaching Professor. Editing.
Glen Muschio, PhD (Temple University). Associate Professor. Digital media, society, communication.
Lise Raven, MFA (New York University). Assistant Professor. Filmmaker.
Philip W. Salas, BS (Temple University). Assistant Teaching Professor. Utilization of advanced set top box data to measure fragmented viewing behavior. Impact of new television distribution technologies on traditional broadcasters and multichannel program providers.
David A. Schwartz, BA (Rider University). Associate Teaching Professor. Steadicam operator; cameraman.
Andrew Susskind, BA (Harvard University) Program Director of TV Production & Media Management. Associate Teaching Professor. Independent television producer and director.
Albert S. Tedesco, MA (University of Pennsylvania) Director of the Paul F. Harron Graduate Program in Television Management. Associate Teaching Professor. Impact of digital media on broadcast television; broadcasters' response to the challenge of new media; management of publicly and privately held communications companies.
Jervis Thompson, BS (Drexel University). Associate Teaching Professor. Digital media, interactive multimedia.
Christine Vachon Visiting Professor. Independent film production.
Michael Wagner, PhD (Vienna University of Technology) Program Director, Digital Media. Associate Professor. Educational use of digital media and computer games.
Gregory S. Wolmart, MFA (University of Pennsylvania). Assistant Professor. Cinema studies; film history.
Jichen Zhu, PhD (Georgia Institute of Technology). Assistant Professor. Developing humanistic and interpretive framework of computational technology, particularly artificial intelligence (AI), and constructing AI-based cultural artifacts; interactive storytelling, games and software studies.

Interdepartmental Faculty

Lawrence Epstein, MBA (Cornell University) Interim Department Head, Arts & Entertainment Enterprise. Associate Teaching Professor.
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