Master of Science in Sport Management

Master of Science: 45.0 quarter credits

About the Program

This program is designed both for individuals already working in the sport management industry as well as for individuals who are new to the industry and looking to make a career change from a "mainstream industry” (such as marketing or finance) into the more specialized field of sport management. Graduates of the MS program in Sport Management will be uniquely qualified in leadership and management in a wide spectrum of organizations within the sport industry including professional sport, collegiate athletics, recreation and leisure sport venues, sport agency, and corporate sport enterprises as well as a range of health and fitness facilities.

The Master of Science in Sport Management program prepares its graduates for positions in sport management at all levels (recreational, youth, inter-scholastic, amateur, collegiate, professional) and within several organizational settings (public, private, non-profit, corporations).

The program content provides an integrated educational experience directed toward developing the ability to apply knowledge and skills to the planning, design, implementation, and evaluation of sport programs and offer solutions to practical problems in the sport management field. Graduates are expected to be leaders in their chosen area of interest by incorporating the various perspectives from the multidisciplinary training and applying them to current issues in sport and society.

Program Goals
Graduates of the Master of Science in Sport Management will be able to:

  • Apply the fundamentals of business to sport management.
  • Integrate the principles of management; organizing people and resources to get results in the field of sport.
  • Apply the area of law and labor relations to the sports industry and agency.
  • Use existing technologies and be prepared for emerging technologies in the sport management field.
  • Forecast new developments and adapt to the rapidly changing sports environment.
  • Creatively direct the economic contributions that sports and recreation offer to people, organizations, and the community.
  • Effectively organize, evaluate and improve and use new information in sports.
  • Utilize the knowledge and skills learned to produce an in-depth research project or thesis, which will serve to advance the study of sport management.

For additional information, view the Goodwin College of Professional Studies' Sport Management program web page.

 

Admissions Requirements

All applicants must have received a four year bachelor’s degree from an accredited college or university. Students whose native language is not English and who do not hold a bachelor’s degree from a U.S. institution are required to take and submit a score from TOEFL (Test of English as a Foreign Language).

Students applying to the MS degree in Sport Management will be subject to both Drexel’s graduate admissions requirements and those of the program, namely:

  • Completed Application Form
  • A recommended minimum of 3.0 out of 4.0 for the undergraduate degree
  • TOEFL (if required) with a minimum score of 600
  • All official transcripts verifying an earned baccalaureate degree from an accredited four year institution
  • Two letters of recommendation (it is suggested that one be from a professional individual and one be from an academic individual). Letters of recommendation should be requested from individuals who are capable and prepared to make judgments on the applicant’s ability to complete graduate studies.
  • Professional Resume
  • Interview with a member of the Sport Management Faculty (arranged by the Sport Management program)
  • A 1000-word essay including a biographical sketch which should include information regarding the applicant’s background and experience in the sports industry, a summary of his/her professional career interests and goals and personal strengths
  • A recommended minimum of three years working experience since baccalaureate graduation
  • Recommended prior experience (voluntary or paid) within the sport industry for those individuals whose undergraduate degree is not in sport management or an associated field.


Visit the Graduate Admissions website for more information about requirements and deadlines, as well as instructions for applying online.

Degree Requirements 

Core Foundation Courses
SMT 601Sports Industry Management3.0
SMT 602Sport Law & Risk Management3.0
SMT 604Sport Media & Technology3.0
SMT 607Sport Budgets & Fiscal Practices3.0
SMT 608Sport Information & Public Relations3.0
SMT 609Sports Ticket Sales & Strategies3.0
SMT 611Corporate Sponsorship Sales & Strategies in Sport3.0
SMT 612Development & Fundraising Strategies in Sport3.0
SMT 621Leadership in Sport Management3.0
SMT 626Globalization of Sport3.0
SMT 635Sport Facilities & Event Management3.0
Sport Management Elective Courses *6.0
Select two of the following:
Contemporary Issues in Sport
Labor Relations & Collective Bargaining in Sport
Managing Coaches & Teams
Sports Industry Practicum
Sport Tourism Strategies
Consumer Behavior in Sport
Independent Study
Special Topics
Project/ Research Thesis
SMT 698Research Design & Techniques in Sport3.0
SMT 699Project/Research Thesis3.0
Total Credits45.0

*

Additional options for electives outside the Department may be approved by the advisor.


Sample Plan of Study

First Year
FallCredits
SMT 601Sports Industry Management3.0
SMT 602Sport Law & Risk Management3.0
 Term Credits6.0
Winter
SMT 604Sport Media & Technology3.0
SMT 626Globalization of Sport3.0
 Term Credits6.0
Spring
SMT 607Sport Budgets & Fiscal Practices3.0
SMT 608Sport Information & Public Relations3.0
 Term Credits6.0
Summer
SMT 621Leadership in Sport Management3.0
SMT 635Sport Facilities & Event Management3.0
 Term Credits6.0
Second Year
Fall
SMT 609Sports Ticket Sales & Strategies3.0
SMT 611Corporate Sponsorship Sales & Strategies in Sport3.0
 Term Credits6.0
Winter
SMT 612Development & Fundraising Strategies in Sport3.0
Elective*3.0
 Term Credits6.0
Spring
SMT 698Research Design & Techniques in Sport3.0
Elective*3.0
 Term Credits6.0
Summer
SMT 699Project/Research Thesis3.0
 Term Credits3.0
Total Credit: 45.0

*

One (1) Sport Management elective

 


Courses

SMT 601 Sports Industry Management 3.0 Credits

This course provides detailed overview of the sports industry and its management and business practices. Students will study organizational theory, human resources, decision making, policy development, planning, governance and the management functions necessary to provide them with the appropriate skills and knowledge for the effective management of sport organizations.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit

SMT 602 Sport Law & Risk Management 3.0 Credits

Course overviews basic issues and strategies surrounding sport law and risk management issues in athletics. Students will be introduced to types of legal obligations and liability exposure in the sport business, along with the risk management tools available to minimize risk. Legal issues and management challenges are also explored.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Corequisite: SMT 601

SMT 603 Sports Marketing and PR 3.0 Credits

The course provides a study of marketing, sponsorship and public relations concepts with an application to the sports industry. Students will cover topics including licensing, merchandising, sponsorships, ticketing, consumer behavior, market segmentation and pricing. The role of research in marketing and practices of mainstream marketing will also be examined.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C]

SMT 604 Sport Media & Technology 3.0 Credits

An analysis of the sport media’s changing landscape and the role is plays in political, social and technological climates. Emphasis on professional and intercollegiate sports and the implications of simultaneous production and consumption. Course will examine new information technologies, commercial pressures in sport media and global sport media expansion.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C]

SMT 605 Economic Issues in Sport 3.0 Credits

Students explore general fiscal and economic principles as they apply to public and private sport organizations. Economic analysis is utilized to study economic impact, media rights, ticket sales, concessions plus the effects of free agency, player salaries, revenue sharing, salary caps and government subsidization of stadiums.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C] and SMT 602 [Min Grade: C]

SMT 606 Contemporary Issues in Sport 3.0 Credits

The purpose of this course is to expand the student?s understanding of issues prevalent in the sports industry. Discussions will cover topics including drugs, violence, religion, the media and globalization. Students will develop an awareness of alternate perspectives and examine in detail current problems while analyzing possible solutions.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C] and SMT 602 [Min Grade: C]

SMT 607 Sport Budgets & Fiscal Practices 3.0 Credits

Basic theory in accounting and finance applied to managerial control of sport organizations. Includes forms of ownership, taxation, financial analysis, capital budgeting, and economic impact studies.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C]

SMT 608 Sport Information & Public Relations 3.0 Credits

Course is an overview of the discipline of sports information/public relations and its role in the field of sport management. Course will cover a wide variety of skill sets and roles necessary to succeed in this continually evolving discipline. New media issues and procedures will be covered.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit

SMT 609 Sports Ticket Sales & Strategies 3.0 Credits

Course will examine changing environment of ticket and operation sales in the sport industry. Course will expose students to the standards, practices and strategies that can be applied to the multitude of areas that ticketing touches within the sports industry.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit

SMT 610 Seminar on Sports Research 1.0 Credit

This course will consist of an integration of real world issues with the rigor of academic research. It will involve a series of lectures by leaders in the field of sports management, which will then stimulate further research and discussion by the students in a seminar setting.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Corequisite: SMT 601

SMT 611 Corporate Sponsorship Sales & Strategies in Sport 3.0 Credits

Course will examine marketing strategy and techniques used by industry professionals to increase revenues for sports properties. Students will gain an understanding of sponsorship sales terminology, cold calling and prospecting techniques, marketing proposal presentation guidelines and relationship building strategies to increase overall sales.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C]

SMT 612 Development & Fundraising Strategies in Sport 3.0 Credits

Course will examine skills, strategies and techniques needed for successful annual and major gift solicitation in the field of athletic development. Topics include understanding annual fund and major gift fundraising; examining booster club organization structure, benefits; priority seating programs and importance of donor research in the fundraising process.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C]

SMT 621 Leadership in Sport Management 3.0 Credits

Students will discuss the process of leadership and leadership development in sports organizations. Leadership styles, qualities, philosophies and the ability to adapt to different situations are addressed. Information on recruiting, training, supervising and evaluating personnel are examined as are current sporting issues and their impact on sport leadership.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit

SMT 622 Labor Relations & Collective Bargaining in Sport 3.0 Credits

Course examines various aspects of professional sports including the unique office of the league commissioner, the antitrust and labor law dimensions of the player-labor market and the peculiar institution of the player agent in a unionized and collective bargained industry.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 602 [Min Grade: C]

SMT 623 Sports Facility Management 3.0 Credits

The course will encompass the range of sport facilities including arenas, stadiums, athletic tracks, swimming pools and golf courses. Students will learn the skills required to manage these facilities and the main components of facility management, including budgeting, scheduling, organizing and maintenance.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C] and SMT 604 [Min Grade: C]

SMT 625 Sports Promotion and Sales 3.0 Credits

Promotions and sales within the context of sport management. This provides a comprehensive study of promotions and marketing practices in the industry. Analysis of sport sponsorship, retention strategies and evaluation methods, plus fundraising and promotion of sports services and products to the sports consumer.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 603 [Min Grade: C]

SMT 626 Globalization of Sport 3.0 Credits

An analysis of the impact of globalization on the Sport Industry. Students will be introduced to managerial, human resource and cultural differences that impinge upon the sports industry. An oversight of the different governance structures employed throughout the industry overseas will also be examined.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 606 [Min Grade: C]

SMT 627 Sports Tournaments & Events 3.0 Credits

The organizing, planning and running of sporting events is crucial to any sport manager at any level. Issues of staffing, volunteers, location, security, medical and risk management considerations are just a number of areas that this course will cover. Students will be expected to organize and run their own sporting event.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit

SMT 628 Coaching and Management 3.0 Credits

Through this course, students will gain a detailed understanding of coaching at the school, college and professional level. The management and organizational structures, coaching theories, periodization of training and issues pertinent to coaching including drugs, overtraining, ethical considerations and eating disorders will be addressed.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit

SMT 629 Managing Coaches & Teams 3.0 Credits

Course will include setting performance goals in coaching, the various roles of the coach, ethical conduct in coaching, coach-athlete compatibility, burnout, personality of the coach and coaching youth sports. Emphasis will be placed on how administrators can best manage coaches for continued athletic program success.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit

SMT 630 Sports Industry Practicum 3.0 Credits

The practicum is designed to develop greater breadth and depth of student's understanding and experience within the industry. The practical application of the knowledge and skill acquired in classes will help students to extend their expertise by working in a sport management related organization.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit

SMT 633 Sport Tourism Strategies 3.0 Credits

Course will examine sport tourism as a marketing strategy for cities, sport tourist consumer behaviors, the interrelationships of businesses involved in sport tourism and the economic, environmental and social-cultural impact of sport tourism. Other course topics include event bidding, facility and financing.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C] or HRM 501 [Min Grade: C]

SMT 635 Sport Facilities & Event Management 3.0 Credits

Course is designed to provide learning experience in managing sports facility operations, planning new sports facilities and renovating and maintaining existing facilities. Course also provides student exposure to comprehensive event planning and management for sport and special events.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit

SMT 640 Consumer Behavior in Sport 3.0 Credits

Course will examine consumer behavior in the sport industry and its impact on fan retention and revenues. Students will examine customer services philosophies and techniques used by successful companies and sport organizations to improve the overall experience of consumers. Students will conduct research to measure fan and sponsor experience.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C]

SMT 680 Independent Study 0.5-12.0 Credits

Provides supervised study that allows students to explore additional sport management topics of their choosing. May be repeated for credit.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Can be repeated 3 times for 12 credits
Restrictions: Can enroll if major is SMT.
Prerequisites: SMT 601 [Min Grade: C]

SMT 690 Special Topics 0.5-6.0 Credits

This course will cover special topics of interest to students in the sport management major. May be repeated for credit.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Can be repeated 4 times for 12 credits
Restrictions: Can enroll if major is SMT.
Prerequisites: SMT 601 [Min Grade: C]

SMT 698 Research Design & Techniques in Sport 3.0 Credits

An examination of research designs, methodology and techniques used in developing the research project or thesis. Historical, empirical and experimental methods will be discussed plus skills related to writing reviews and critiques of literature. Students will learn to design an original study and begin to develop the outline for their final Masters work.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 603 [Min Grade: C] and SMT 604 [Min Grade: C] and SMT 605 [Min Grade: C] and SMT 606 [Min Grade: C]

SMT 699 Project/Research Thesis 3.0 Credits

The course requires the preparation of a substantial research and writing project/research thesis planned and completed under the guidance of a graduate faculty advisor. It is the culminating work of the Masters program and hence is expected to include research design, organization, analysis, evaluation, literature review, plus the student?s conclusions pertaining to the research findings.

College/Department: Goodwin School of Technology & Professional Studies
Repeat Status: Not repeatable for credit
Prerequisites: SMT 698 [Min Grade: C]

Sport Management Faculty

Brett Burchette, EdD (Drexel University). Assistant Teaching Professor. Sports marketing, corporate sponsorship, athletic development, ticket sales and promotion.
Amy Giddings, PhD (Temple University). Assistant Teaching Professor. International aspects of sport and culture, principles of coaching, teambuilding, group dynamics, minority issues in sport including availability and accessibility concerns, character development.
Jim Reese, EdD (University of Northern Colorado). Associate Professor. Sport ticket sales, strategies, and operations; quantitative analysis and statistics for sport; economic aspects of sport management.
Ellen Staurowsky, EdD (Temple University). Professor. Social justice issues in sport; gender equity in sport; Title IX pay equity and equal employment opportunity; athlete exploitation; college sport reform; and misappropriation of American Indian imagery in sport.
Karen Weaver, EdD (University of Pennsylvania). Associate Clinical Professor. Sport marketing, promotions, public relations, media, and leadership in sport.
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