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CR 616S Intro to Therapeutic Products 3.0 Credits

This course is designed to provide an overview of the diverse marketing and advertising practices and strategies of the pharmaceutical industry and their impact on the professional healthcare infrastructure, as well as on the healthcare recipient population. Students will be encouraged to develop skills to crucially evaluate the marketing techniques of the pharmaceutical industry.

College/Department: COM School of Biomedical Sciences Professional Studies
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is CR or major is CROM.

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