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HRM 616 Tourism Marketing and Branding 3.0 Credits

This course will cover the major issues related to the marketing of travel and tourism products according to the specific nature of the travel and tourism industry. The course will include strategic marketing, travel market analysis, and the major tools available for creating successful marketing and branding of travel and tourism products.

College/Department: College of Nursing Health Professions
Repeat Status: Not repeatable for credit
Prerequisites: HRM 501 [Min Grade: C]

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