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MKTG 363 Brand & Reputation Management Project 1.0 Credit
Analysis of a "real world" organization's corporate brand and reputation management. Topic and scope must be approved by the Academic Director of the Center for Corporate Reputation Management. The integrative experience required for completion of the Certificate in Corporate Brand and Reputation Management.
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Senior.
Prerequisites: MKTG 362 [Min Grade: D] and MKTG 322 [Min Grade: D] and COM 181 [Min Grade: D] and (MKTG 201 [Min Grade: C-] or MKTG 301 [Min Grade: C-])
Certificate in Brand and Reputation Management
https://catalog.drexel.edu/undergraduate/collegeofbusiness/brandandreputationmanagement/
...complete an "honors" project as part of MKTG 363 Brand & Reputation Management Project . The topic...
