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MKTG 650 Marketing Management Cases and Problems 3.0 Credits

Applies the case method to the analysis of consumer and industrial product/service marketing situations. Requires students to use systematic techniques to make decisions in product development, communications, distribution, and pricing in an evolving marketing environment.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

Paul F. Harron Television Management Program

...MKTG 601 Marketing Strategy & Planning 3.0 TVMN 620 Audience Measurement 3.0 TVMN 650...

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