Minor in Marketing

About the Minor

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Since it involves the creation of value for customers, as well as the acquisition and retention of customers, this minor is appropriate in combination with a myriad of business and non-business majors including, but not limited to International Business, Business Analytics, Finance, Management, Management Information Systems, Entrepreneurship, Economics, Legal Studies, Engineering, Design and Merchandising, Fashion Design, Product Design, Interior Design, Music Industry, Film and Video, Communications, Hospitality Management, and Psychology. 

Requirements

  • No more than 2 courses or 8.0 credits required by a student’s major may be counted towards this minor.
  • A grade of “C” (2.0) or better must be earned for each course in this minor for it to be counted.
  • No more than two transfer courses may be used to complete this minor. Transfer credits must be taken before matriculated at Drexel.
  • Students should check the pre-requisites of all classes when selecting electives. It is the responsibility of the student to know pre-requisites.
  • Cannot do a major and a minor in the same field of study. 

All prospective students should meet with an advisor from the College as soon as possible. Call 215.895.2110 to set up an appointment.

Requirements
MKTG 201Introduction to Marketing Management4.0
MKTG 380Seminar in Marketing Strategy4.0
Select four of the following:16.0
Selling and Sales Management
Advertising & Integrated Marketing Communications
Marketing Channels and Distribution Systems
Marketing Insights
Professional Personal Selling
New Product Development
Services Marketing
Marketing for Non-Profit Organizations
Interactive Marketing
Consumer Behavior
Global Marketing
Brand and Reputation Management
Marketing for New Ventures
Digital Marketing
Customer Analytics
Total Credits24.0
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