Marketing BSBA / Communication MS
Majors: Marketing and Communication
Degree Awarded: Bachelor of Science in Business Administration (BSBA) and Master of Communication (MS)
Calendar Type: Quarter
Total Credit Hours: 225.0
Co-op Options: One Co-op (Five years)
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021
About the Program
The accelerated degree program combining the Marketing major and the MS in Communication degrees, allows academically qualified students to earn both their BSBA (Marketing major) and their MS in Communication in five years.
Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. The ability to communicate effectively is one of the most sought-after skills by prospective employers industry wide. Graduates of the accelerated degree enter the workforce one year sooner with the benefits of a master’s degree in communication, using the year saved to gain full-time experience and earn a salary in the field.
A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.
Additional Information
For more information about the major, contact the Department of Marketing.
Drexel’s MS in Communication program requires 45.0 graduate credits, and prepares students for careers in a wide range of professional activities. The program specializes in three areas:
- public communication
- technical communication
- science and health communication
Public Communication
Public Communication has much to offer those looking to work in journalism, public relations, and nonprofit organizations. Students can choose from courses such as Strategic Social Media Communication, Event Planning, Journalism and News Writing, Public Relations Writing and Campaign Planning, and Nonprofit Communication.
Technical Communication
Technical Communication provides skills in technical writing, editing, and computer documentation, and trains students for careers in a wide range of industries from social networking to publishing to health insurance. Students choose from courses such as Technical Writing, Digital Publishing, Technical & Science Editing, and Technical Documentation & Software.
Science and Health Communication
Science and Health Communication leads to careers in medical, science, and pharmaceutical communication. Students can choose from courses such as Science Writing, Medical Journalism, Campaigns in Health & Environment, and Communicating Health and Risk in a 'Fake News' World.
In addition, the program provides a strong foundation in ethics and theoretical approaches to communication. This theoretical basis is designed to ensure that, as the field changes, students will continue to have an intellectual framework for evaluating and implementing new technology and changing media.
The program emphasizes flexibility, encouraging each student, in consultation with an academic advisor, to craft a particular course of study. Throughout the curriculum, students may use electives to increase communication skills or to further develop areas of specialization. The Master's degree requires a total of 45.0 graduate credits.
For additional information, visit the MS in Communication web page. Contact Julia May, Director of the MS in Communication Program at julia.may@drexel.edu for more information.
Admission Requirements
Both incoming freshman and current Marketing (MKTG) majors are eligible to apply for this program. Students who are already matriculated may apply after completing a minimum of 90.0 credits but no more than 120.0 credits. Applicants must have a minimum 3.0 GPA and maintain this GPA throughout the program.
In addition to formally applying and getting all the signatures required on the Accelerated Degree Program Admission form, applicants must provide:
- A 500-word statement of goals that explains why they want to enroll in the accelerated degree program.
- The name of a faculty reference who can speak to the applicant’s academic qualifications and preparedness for graduate studies.
For more information contact Dr. Julia May, Director of the MS in Communication Program at julia.may@drexel.edu.
Degree Requirements
Bachelor of Science in Business Administration (BSBA) Degree Requirements | ||
CIVC 101 | Introduction to Civic Engagement | 1.0 |
COM 270 [WI] | Business Communication | 3.0 |
COOP 101 | Career Management and Professional Development | 1.0 |
ENGL 101 | Composition and Rhetoric I: Inquiry and Exploratory Research | 3.0 |
or ENGL 111 | English Composition I | |
ENGL 102 | Composition and Rhetoric II: Advanced Research and Evidence-Based Writing | 3.0 |
or ENGL 112 | English Composition II | |
ENGL 103 | Composition and Rhetoric III: Themes and Genres | 3.0 |
or ENGL 113 | English Composition III | |
MATH 101 | Introduction to Analysis I | 4.0 |
MATH 102 | Introduction to Analysis II | 4.0 |
PHIL 105 | Critical Reasoning | 3.0 |
PSY 101 | General Psychology I | 3.0 |
UNIV B101 | The Drexel Experience | 1.0 |
UNIV B201 [WI] | Career Management | 1.0 |
English literature elective ENGL 200 through ENGL 399 | 3.0 | |
Fine Arts elective | 3.0 | |
History (HIST) elective | 4.0 | |
Select two of the following: | 6.0 | |
Applied Cells, Genetics & Physiology | ||
or BIO 101 | Applied Biological Diversity, Ecology & Evolution | |
Applied Chemistry | ||
Applied Physics | ||
General Education Electives | ||
Students select (16.0) credits of general education electives, with a minimum of one course in each of the following three categories. Students take the remaining 7.0 credits from any of the topics listed under Additional General Education Electives | ||
Society and Culture | ||
Communication, English, Fine Arts, Global Studies, Language or Philosophy | 3.0 | |
Social Science | ||
Anthropology, History, Sociology, Political Science, Psychology | 3.0 | |
Science | ||
Computer Science, Information Systems, Science | 3.0 | |
Additional General Education Electives | ||
Seven (7.0) credits must be earned by taking courses from the following topics: Communication, English, Fine Arts, Global Studies, Language, Philosophy, Anthropology, History, Sociology, Political Science, Psycology, Computer Science, Information Systems, Math, Science. | 7.0 | |
Business Requirements | ||
ACCT 115 | Financial Accounting Foundations | 4.0 |
ACCT 116 | Managerial Accounting Foundations | 4.0 |
BLAW 201 | Business Law I | 4.0 |
BUSN 101 | Foundations of Business I | 4.0 |
BUSN 102 | Foundations of Business II | 4.0 |
BSAN 160 | Business Analytics and Data Visualization | 4.0 |
ECON 201 | Principles of Microeconomics | 4.0 |
ECON 202 | Principles of Macroeconomics | 4.0 |
FIN 301 | Introduction to Finance | 4.0 |
INTB 200 | International Business | 4.0 |
MGMT 450 | Strategy and Competitive Advantage | 4.0 |
MIS 200 | Management Information Systems | 4.0 |
MKTG 201 | Introduction to Marketing Management | 4.0 |
OPM 200 | Operations Management | 4.0 |
ORGB 300 [WI] | Organizational Behavior | 4.0 |
STAT 201 | Introduction to Business Statistics | 4.0 |
Select one of the following: | 4.0 | |
Introduction to Entrepreneurship | ||
For-Profit Business Consulting | ||
Nonprofit Business Consulting | ||
Startup Business Consulting | ||
International Business Consulting | ||
Negotiations and Conflict Resolution | ||
Sport Business Consulting | ||
Business Statistics II | ||
Marketing Major Required Course | ||
MKTG 326 | Marketing Insights | 4.0 |
MKTG 356 | Consumer Behavior | 4.0 |
MKTG 380 | Seminar in Marketing Strategy | 4.0 |
Select five of the following: | 20.0 | |
Selling and Sales Management | ||
Advertising & Integrated Marketing Communications | ||
Marketing Channels and Distribution Systems | ||
Professional Personal Selling | ||
New Product Development | ||
Services Marketing | ||
Marketing for Non-Profit Organizations | ||
Interactive Marketing | ||
Global Marketing | ||
Brand and Reputation Management | ||
Marketing for New Ventures | ||
Digital Marketing | ||
Customer Analytics | ||
Data-Driven Digital Marketing | ||
Corporate Responsibility Management | ||
Free Electives | 18.0 | |
MS Communication Degree | ||
Required Courses | ||
COM 500 | Reading & Research in Communication | 3.0 |
COM 610 | Theories of Communication and Persuasion | 3.0 |
COM 698 | Managing Communication Professional Identities in a Digital Age | 3.0 |
Electives * | 21.0 | |
Required Concentration Courses | 15.0 | |
Students must select and complete one of the following concentration options: | ||
Technical Communication | ||
Ethics for Technical, Science and Health Communication | ||
Choose four of the following: | ||
Technical Writing | ||
Document Design and Usability | ||
Digital Publishing | ||
Technical Documentation and Software | ||
Technical, Science and Health Editing | ||
Software Development | ||
Perspectives on Information Systems | ||
Science and Health Communication | ||
Ethics for Technical, Science and Health Communication | ||
Choose four of the following: | ||
Campaigns for Health and Environment | ||
Science Writing | ||
Technical, Science and Health Editing | ||
Medical Writing | ||
or COM 673 | Medical Journalism | |
Theory and Practice in Health Communication | ||
Public Communication | ||
Ethics for Professional Communication | ||
Choose four of the following: | ||
Modern Desktop Publishing | ||
Digital Publishing | ||
Strategic Social Media Communication | ||
Foundations of Public Relations | ||
Public Relations Writing ** | ||
Public Relations Planning ** | ||
Fundamentals of Journalism & Newswriting | ||
Event Planning | ||
Grant Writing | ||
Nonprofit Communications | ||
Telecommunications Regulation and Policy | ||
Investigative Journalism | ||
Total Credits | 225.0 |
* | Any appropriate graduate course offered in the University can serve as an elective if the student has sufficient background to take the course. In addition, the program offers its own elective courses including special topics (COM T580). Qualified students may also pursue independent study for elective credit in special cases. |
** | To enroll in this class you must first earn a grade of "B" or better in COM 541 Foundations of Public Relations or get permission from the MS COM advisor to waive this requirement. |
Writing-Intensive Course Requirements
In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.
A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.
Sample Plan of Study
First Year | |||||||
---|---|---|---|---|---|---|---|
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
BUSN 101 | 4.0 | BUSN 102 | 4.0 | ACCT 115 | 4.0 | VACATION | |
ECON 201 | 4.0 | CIVC 101 | 1.0 | BSAN 160 | 4.0 | ||
ENGL 101 or 111 | 3.0 | ECON 202 | 4.0 | COOP 101 | 1.0 | ||
MATH 101 | 4.0 | ENGL 102 or 112 | 3.0 | ENGL 103 or 113 | 3.0 | ||
UNIV B101 | 1.0 | MATH 102 | 4.0 | PSY 101 | 3.0 | ||
(UG) Society and Culture Elective | 3.0 | ||||||
16 | 16 | 18 | 0 | ||||
Second Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
ACCT 116 | 4.0 | BLAW 201 | 4.0 | MIS 200 | 4.0 | FIN 301 | 4.0 |
STAT 201 | 4.0 | COM 270 | 3.0 | MKTG 201 | 4.0 | MKTG 326 | 4.0 |
(UG) History (HIST) Elective | 4.0 | INTB 200 | 4.0 | OPM 200 | 4.0 | (UG) MKTG Elective | 4.0 |
Select one of the following: | 3.0 | Select one of the following: | 3.0 | (UG) ENGL 200 - ENGL 399 course | 3.0 | (UG) Science Elective | 3.0 |
(UG) Free Elective | 3.0 | (UG) Fine Arts Elective | 3.0 | ||||
15 | 14 | 18 | 18 | ||||
Third Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
COM 500 | 3.0 | (UG) MKTG Electives | 8.0 | COOP EXPERIENCE | COOP EXPERIENCE | ||
ORGB 300 | 4.0 | (UG) Free Electives | 4.0 | ||||
PHIL 105 | 3.0 | COM 610 | 3.0 | ||||
(UG) MKTG Electives | 8.0 | ||||||
18 | 15 | 0 | 0 | ||||
Fourth Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
MKTG 356 | 4.0 | MGMT 450 | 4.0 | (UG) Free Electives | 8.0 | VACATION | |
UNIV B201 | 1.0 | MKTG 380 | 4.0 | Select one of the following: | 4.0 | Undergrad Degree Awarded | |
(UG) General Education Elective | 3.0 | (UG) General Education Elective | 4.0 | Studied classified as Graduate Student | |||
(UG) Free Elective | 3.0 | (GR) Grad Concentration Core | 3.0 | ||||
(UG) Social Science Elective | 3.0 | (GR) Graduate Elective | 3.0 | ||||
COM 613 or 612 | 3.0 | ||||||
(GR) Grad Concentration Core | 3.0 | ||||||
(GR) Grad Concentration Core | 3.0 | ||||||
(GR) Graduate Elective | 3.0 | ||||||
20 | 18 | 18 | 0 | ||||
Fifth Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | ||
COM 698 | 3.0 | (GR) Graduate Electives | 9.0 | (GR) Graduate Elective | 3.0 | ||
(GR) Concentration Core | 3.0 | ||||||
(GR) Graduate Elective | 3.0 | ||||||
9 | 9 | 3 | |||||
Total Credits 225 |