Marketing BSBA / Communication MS

Majors: Marketing and Communication
Degree Awarded: Bachelor of Science in Business Administration (BSBA) and Master of Communication (MS)
Calendar Type: Quarter
Total Credit Hours: 225.0
Co-op Options: One Co-op (Five years)
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021

About the Program

The accelerated degree program combining the Marketing major and the MS in Communication degrees, allows academically qualified students to earn both their BSBA (Marketing major) and their MS in Communication in five years.

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. The ability to communicate effectively is one of the most sought-after skills by prospective employers industry wide. Graduates of the accelerated degree enter the workforce one year sooner with the benefits of a master’s degree in communication, using the year saved to gain full-time experience and earn a salary in the field.

A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.

Additional Information

For more information about the major, contact the Department of Marketing.

Drexel’s MS in Communication program requires 45.0 graduate credits, and prepares students for careers in a wide range of professional activities. The program specializes in three areas:

• public communication
• technical communication
• science and health communication

Public Communication

Public Communication has much to offer those looking to work in journalism, public relations, and nonprofit organizations. Students can choose from courses such as Strategic Social Media Communication, Event Planning, Journalism and News Writing, Public Relations Writing and Campaign Planning, and Nonprofit Communication.

Technical Communication

Technical Communication provides skills in technical writing, editing, and computer documentation, and trains students for careers in a wide range of industries from social networking to publishing to health insurance. Students choose from courses such as Technical Writing, Digital Publishing, Technical & Science Editing, and Technical Documentation & Software.

Science and Health Communication

Science and Health Communication leads to careers in medical, science, and pharmaceutical communication. Students can choose from courses such as Science Writing, Medical Journalism, Campaigns in Health & Environment, and Communicating Health and Risk in a 'Fake News' World. 

In addition, the program provides a strong foundation in ethics and theoretical approaches to communication. This theoretical basis is designed to ensure that, as the field changes, students will continue to have an intellectual framework for evaluating and implementing new technology and changing media.

The program emphasizes flexibility, encouraging each student, in consultation with an academic advisor, to craft a particular course of study. Throughout the curriculum, students may use electives to increase communication skills or to further develop areas of specialization. The Master's degree requires a total of 45.0 graduate credits. 

For additional information, visit the MS in Communication web page. Contact Julia May, Director of the MS in Communication Program at julia.may@drexel.edu for more information.

Admission Requirements

Both incoming freshman and current Marketing (MKTG) majors are eligible to apply for this program. Students who are already matriculated may apply after completing a minimum of 90.0 credits but no more than 120.0 credits. Applicants must have a minimum 3.0 GPA and maintain this GPA throughout the program.

In addition to formally applying and getting all the signatures required on the Accelerated Degree Program Admission form, applicants must provide:

• A 500-word statement of goals that explains why they want to enroll in the accelerated degree program.
• The name of a faculty reference who can speak to the applicant’s academic qualifications and preparedness for graduate studies.

For more information contact Dr. Julia May, Director of the MS in Communication Program at julia.may@drexel.edu. 

Degree Requirements

Sample Plan of Study