Marketing BSBA / Communication MS

Majors: Marketing and Communication
Degree Awarded: Bachelor of Science in Business Administration (BSBA) and Master of Communication (MS)
Calendar Type: Quarter
Total Credit Hours: 225.0
Co-op Options: One Co-op (Five years)
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021

About the Program

The accelerated degree program combining the Marketing major and the MS in Communication degrees, allows academically qualified students to earn both their BSBA (Marketing major) and their MS in Communication in five years.

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. The ability to communicate effectively is one of the most sought-after skills by prospective employers industry wide. Graduates of the accelerated degree enter the workforce one year sooner with the benefits of a master’s degree in communication, using the year saved to gain full-time experience and earn a salary in the field.

A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.

Additional Information

For more information about the major, contact the Department of Marketing.

Drexel’s MS in Communication program requires 45.0 graduate credits, and prepares students for careers in a wide range of professional activities. The program specializes in three areas:

  • public communication
  • technical communication
  • science and health communication

Public Communication

Public Communication has much to offer those looking to work in journalism, public relations, and nonprofit organizations. Students can choose from courses such as Strategic Social Media Communication, Event Planning, Journalism and News Writing, Public Relations Writing and Campaign Planning, and Nonprofit Communication.

Technical Communication

Technical Communication provides skills in technical writing, editing, and computer documentation, and trains students for careers in a wide range of industries from social networking to publishing to health insurance. Students choose from courses such as Technical Writing, Digital Publishing, Technical & Science Editing, and Technical Documentation & Software.

Science and Health Communication

Science and Health Communication leads to careers in medical, science, and pharmaceutical communication. Students can choose from courses such as Science Writing, Medical Journalism, Campaigns in Health & Environment, and Communicating Health and Risk in a 'Fake News' World. 

In addition, the program provides a strong foundation in ethics and theoretical approaches to communication. This theoretical basis is designed to ensure that, as the field changes, students will continue to have an intellectual framework for evaluating and implementing new technology and changing media.

The program emphasizes flexibility, encouraging each student, in consultation with an academic advisor, to craft a particular course of study. Throughout the curriculum, students may use electives to increase communication skills or to further develop areas of specialization. The Master's degree requires a total of 45.0 graduate credits. 

For additional information, visit the MS in Communication web page. Contact Julia May, Director of the MS in Communication Program at julia.may@drexel.edu for more information.

Admission Requirements

Both incoming freshman and current Marketing (MKTG) majors are eligible to apply for this program. Students who are already matriculated may apply after completing a minimum of 90.0 credits but no more than 120.0 credits. Applicants must have a minimum 3.0 GPA and maintain this GPA throughout the program.

In addition to formally applying and getting all the signatures required on the Accelerated Degree Program Admission form, applicants must provide:

  • A 500-word statement of goals that explains why they want to enroll in the accelerated degree program.
  • The name of a faculty reference who can speak to the applicant’s academic qualifications and preparedness for graduate studies.

For more information contact Dr. Julia May, Director of the MS in Communication Program at julia.may@drexel.edu

Degree Requirements

Bachelor of Science in Business Administration (BSBA) Degree Requirements
CIVC 101Introduction to Civic Engagement1.0
COM 270 [WI] Business Communication3.0
COOP 101Career Management and Professional Development1.0
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
or ENGL 111 English Composition I
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
or ENGL 112 English Composition II
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
or ENGL 113 English Composition III
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
PHIL 105Critical Reasoning3.0
PSY 101General Psychology I3.0
UNIV B101The Drexel Experience1.0
UNIV B201 [WI] Career Management1.0
English literature elective ENGL 200 through ENGL 3993.0
Fine Arts elective3.0
History (HIST) elective4.0
Select two of the following:6.0
Applied Cells, Genetics & Physiology
Applied Biological Diversity, Ecology & Evolution
Applied Chemistry
Applied Physics
General Education Electives
Students select (16.0) credits of general education electives, with a minimum of one course in each of the following three categories. Students take the remaining 7.0 credits from any of the topics listed under Additional General Education Electives
Society and Culture
Communication, English, Fine Arts, Global Studies, Language or Philosophy3.0
Social Science
Anthropology, History, Sociology, Political Science, Psychology 3.0
Science
Computer Science, Information Systems, Science3.0
Additional General Education Electives
Seven (7.0) credits must be earned by taking courses from the following topics: Communication, English, Fine Arts, Global Studies, Language, Philosophy, Anthropology, History, Sociology, Political Science, Psycology, Computer Science, Information Systems, Math, Science. 7.0
Business Requirements
ACCT 115Financial Accounting Foundations4.0
ACCT 116Managerial Accounting Foundations4.0
BLAW 201Business Law I4.0
BUSN 101Foundations of Business I4.0
BUSN 102Foundations of Business II4.0
BSAN 160Business Analytics and Data Visualization4.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
FIN 301Introduction to Finance4.0
INTB 200International Business4.0
MGMT 450Strategy and Competitive Advantage4.0
MIS 200Management Information Systems4.0
MKTG 201Introduction to Marketing Management4.0
OPM 200Operations Management4.0
ORGB 300 [WI] Organizational Behavior4.0
STAT 201Introduction to Business Statistics4.0
Select one of the following: 4.0
Introduction to Entrepreneurship
For-Profit Business Consulting
Nonprofit Business Consulting
Startup Business Consulting
International Business Consulting
Negotiations and Conflict Resolution
Sport Business Consulting
Business Statistics II
Marketing Major Required Course
MKTG 326Marketing Insights4.0
MKTG 356Consumer Behavior4.0
MKTG 380Seminar in Marketing Strategy4.0
Select five of the following:20.0
Selling and Sales Management
Advertising & Integrated Marketing Communications
Marketing Channels and Distribution Systems
Professional Personal Selling
New Product Development
Services Marketing
Marketing for Non-Profit Organizations
Interactive Marketing
Global Marketing
Brand and Reputation Management
Marketing for New Ventures
Digital Marketing
Customer Analytics
Data-Driven Digital Marketing
Corporate Responsibility Management
Free Electives18.0
MS Communication Degree
Required Courses
COM 500Reading & Res Communication3.0
COM 610Theories of Communication and Persuasion3.0
COM 698Managing Communication Professional Identities in a Digital Age3.0
Electives *21.0
Required Concentration Courses15.0
Students must select and complete one of the following concentration options:
Technical Communication
Ethics for Technical, Science and Health Communication
Choose four of the following:
Technical Writing
Document Design and Usability
Digital Publishing
Digital Documentation and Software
Technical, Science and Health Editing
Software Development
Perspectives on Information Systems
Science and Health Communication
Ethics for Technical, Science and Health Communication
Choose four of the following:
Campaigns for Health and Environment
Science Writing
Technical, Science and Health Editing
Medical Writing
Medical Journalism
Theory and Practice in Health Communication
Public Communication
Ethics for Public Communication
Choose four of the following:
Modern Desktop Publishing
Digital Publishing
Strategic Social Media Communication
Foundations of Public Relations
Public Relations Writing **
Public Relations Planning **
Fundamentals of Journalism & Newswriting
Event Planning
Grant Writing
Nonprofit Communications
Telecommunications Regulation and Policy
Investigative Journalism
Total Credits225.0

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0CIVC 1011.0BSAN 1604.0 
ENGL 101 or 1113.0ECON 2024.0COOP 1011.0 
MATH 1014.0ENGL 102 or 1123.0ENGL 103 or 1133.0 
UNIV B1011.0MATH 1024.0PSY 1013.0 
  (UG) Society and Culture Elective3.0 
 16 16 18 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 1164.0BLAW 2014.0MIS 2004.0FIN 3014.0
STAT 2014.0COM 2703.0MKTG 2014.0MKTG 3264.0
(UG) History (HIST) Elective4.0INTB 2004.0OPM 2004.0(UG) MKTG Elective4.0
Select one of the following:3.0Select one of the following:3.0(UG) ENGL 200 - ENGL 399 course3.0(UG) Science Elective3.0
(UG) Free Elective3.0(UG) Fine Arts Elective3.0
  
  
  
  
 15 14 18 18
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
COM 5003.0(UG) MKTG Electives8.0COOP EXPERIENCECOOP EXPERIENCE
ORGB 3004.0(UG) Free Electives4.0  
PHIL 1053.0COM 6103.0  
(UG) MKTG Electives8.0   
 18 15 0 0
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
MKTG 3564.0MGMT 4504.0(UG) Free Electives8.0VACATION
UNIV B2011.0MKTG 3804.0Select one of the following:4.0Undergrad Degree Awarded
(UG) General Education Elective3.0(UG) General Education Elective4.0Studied classified as Graduate Student
(UG) Free Elective3.0(GR) Grad Concentration Core3.0 
(UG) Social Science Elective3.0(GR) Graduate Elective3.0 
COM 613 or 6123.0  
(GR) Grad Concentration Core3.0  
  (GR) Grad Concentration Core3.0 
  (GR) Graduate Elective3.0 
 20 18 18 0
Fifth Year
FallCreditsWinterCreditsSpringCredits 
COM 6983.0(GR) Graduate Electives9.0(GR) Graduate Elective3.0 
(GR) Concentration Core3.0   
(GR) Graduate Elective3.0   
 9 9 3 
Total Credits 225
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