Marketing
Major: Marketing
Degree Awarded: Master of Science in Marketing (MSM)
Calendar Type: Quarter
Minimum Required Credits: 45.0
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021
About the Program
The Master of Science in Marketing provides students with a focused training in marketing science and it develops the technical skills necessary for success in today’s business environment. Marketers require a higher level of technical capabilities to respond to today’s dynamic marketing. At the same time, new tools such as neuroscience, analytics, and the proliferation of digital media empower marketers to better understand customers and respond to their needs and wants. These skills offer a higher level of training not typically available in graduate marketing education.
Additional Information
For more information about the program, contact the Department of Marketing. For more detailed information, please contact Graduate Enrollment Management at lebowgradenroll@drexel.edu or 215-895-2115.
Admission Requirements
The LeBow College of Business seeks applicants with exceptional ability and motivation. Students who hold a bachelor’s degree, either in marketing or another discipline, may apply to the MS program. Students who lack some part of this preparation may be considered for admission conditional on their completing the appropriate undergraduate courses as non-matriculated students during the summer term before they begin the program in the fall.
In reviewing an applicant's credentials, the following factors will be considered:
- Prior Academic Accomplishments: All coursework taken prior to application will be examined, paying particular attention to the specific courses that have been completed. Applicants should have attained a minimum grade point average (GPA) of 3.0 (on a 4.0) scale for all undergraduate coursework completed.
- Graduate Record Examination (GRE) or Graduate Management Aptitude Test (GMAT): Applicants are required to submit GRE or GMAT scores. Scores of more than five years old are not accepted.
- Test of English as a Foreign Language (TOEFL): Applicants whose native language is not English and who have not already received a degree from a U.S. university must also submit scores from the Test of English as a Foreign Language (TOEFL).
- Personal Statement/Essay: Each applicant must submit a personal statement. The personal statement should explain the applicant's educational and personal experiences that have influenced the decision to pursue an MS and should discuss the candidate's career plans and goals.
- Letters of Recommendation: Two letters of recommendation must be submitted in support of the application. Applicants are strongly encouraged to seek recommendations from academics or other professionals who can assess the applicant's likelihood of success in the MS program.
Degree Requirements
| Required Courses | ||
| MKTG 601 | Marketing Strategy & Planning | 3.0 |
| MKTG 622 | Buyer Behavior Theory | 3.0 |
| MKTG 630 | Global Marketing | 3.0 |
| MKTG 652 | Marketing Information Management and Research | 3.0 |
| STAT 610 | Statistics for Business Analytics | 3.0 |
| or STAT 601 | Business Statistics | |
| Please chose one of the following Tracks * | 12.0 | |
| Marketing Leadership | ||
| Corporate Brand & Reputation Management | ||
| Services Marketing | ||
| Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | ||
| Leading Virtual Teams | ||
| Digital Marketing Track | ||
| Digital Publishing | ||
| New Media: History, Theory and Methods | ||
| Digital Marketing | ||
| Integrated Marketing Communications Management | ||
or TVMN 625 | Media Sales | |
| Marketing Analytics Track | ||
| Information Visualization | ||
| Customer Analytics | ||
| Marketing Experiments | ||
| Datamining for Managers | ||
| Customizable Marketing Track | ||
| Select Four (4) 600-level courses from either: Marketing (MKTG), Finance (FIN), Management (MGMT), Economics (ECON), Business Analytics (BSAN), or other subject approved by advisor | ||
| Required Electives | 15.0 | |
| Select Five (5) from the following list: | ||
| Strategic International Communication | ||
| Theories of Communication and Persuasion | ||
| Corporate Financial Management | ||
| Foundations of Data and Information | ||
| Social Network Analytics | ||
| Special Topics in MKTG | ||
| New Product Planning, Strategy, and Development | ||
| Services Marketing | ||
| Corporate Brand & Reputation Management | ||
| Cognitive Psychology | ||
| Judgment & Decision-making | ||
| Cognitive Neuroscience | ||
| Experiential Learning | 3.0 | |
| Select one (1) of the following: | ||
| Graduate Internship | ||
| International Business Seminar and Residency | ||
| Leading for Innovation | ||
| Business Consulting | ||
| Special Topics in MKTG | ||
| Negotiations for Leaders | ||
| Total Credits | 45.0 | |
- *
Students can chose an approved Graduate Minor in place of a Marketing Track. Please see your Academic Advisor for guidance.
Sample Plan of Study
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| MKTG 601 | 3.0 | MKTG 622 | 3.0 | Required Marketing Track Course | 3.0 | Experiential Elective Course | 3.0 |
| MKTG 652 | 3.0 | MKTG 630 | 3.0 | Electives | 6.0 | ||
| STAT 610 or 601 | 3.0 | Required Marketing Track Course | 3.0 | ||||
| Elective | 3.0 | Elective | 3.0 | ||||
| 12 | 12 | 9 | 3 | ||||
| Second Year | |||||||
| Fall | Credits | ||||||
| Electives | 3.0 | ||||||
| Required Marketing Track Course | 6.0 | ||||||
| 9 | |||||||
| Total Credits 45 | |||||||
Note: First Year Summer is less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students this term.
