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Marketing MSM

Major: Marketing
Degree Awarded: Master of Science in Marketing (MSM)
Calendar Type: Quarter
Minimum Required Credits: 45.0
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021

About the Program

The Master of Science in Marketing provides students with a focused training in marketing science, and it develops the technical skills necessary for success in today’s business environment. Marketers require a high level of technical capabilities to respond to today’s dynamic marketing. At the same time, new tools such as neuroscience, analytics and the proliferation of digital media empower marketers to better understand customers and respond to their needs and wants. These skills offer a higher level of training than what is typically available in graduate marketing education.

Additional Information

For more information please contact our Graduate Student Services department at lebowgradenroll@drexel.edu.

Admission Requirements

Graduate admission is based on a holistic review process, which takes into consideration prior academic history, demonstration of professional experience and adequate preparation for graduate study. Please review the admission requirements for both domestic and international applicants on our Graduate Application Requirements webpage before submitting your application

Degree Requirements

Required Courses
MKTG 601	Marketing Strategy & Planning	3.0
MKTG 622	Buyer Behavior Theory	3.0
MKTG 630	Global Marketing	3.0
MKTG 652	Marketing Information Management and Research	3.0
STAT 610	Statistics for Business Analytics	3.0
or STAT 601	Business Statistics
Please chose one of the following Tracks ^*		12.0
Marketing Leadership
MKTG 654	Corporate Brand & Reputation Management
MKTG 646	Services Marketing
ORGB 511	Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach
ORGB 620	Leading Virtual Teams
Digital Marketing Track
COM 535	Digital Publishing
DIGM 501	New Media: History, Theory and Methods
MKTG 627	Digital Marketing
MKTG 634	Integrated Marketing Communications Management
or TVMN 625	Media Sales
Marketing Analytics Track
INFO 633	Information Visualization
MKTG 606	Customer Analytics
MKTG 607	Marketing Experiments
STAT 632	Datamining for Managers
Customizable Marketing Track
Select Four (4) 600-level courses from either: Marketing (MKTG), Finance (FIN), Management (MGMT), Economics (ECON), Business Analytics (BSAN), or other subject approved by advisor
Required Electives		15.0
Select Five (5) from the following list:
COM 586	Strategic International Communication
COM 610	Theories of Communication and Persuasion
FIN 601	Corporate Financial Management
INFO 590	Foundations of Data and Information
INFO 623	Social Network Analytics
MKTG T680	Special Topics in MKTG
MKTG 638	New Product Planning, Strategy, and Development
MKTG 646	Services Marketing
MKTG 654	Corporate Brand & Reputation Management
PSY 512	Cognitive Psychology
PSY 615	Judgment & Decision-making
PSY 812	Cognitive Neuroscience
Experiential Learning		3.0
Select one (1) of the following:
BUSN 615	Graduate Internship
INTB 790	International Business Seminar and Residency
MGMT 680	Leading for Innovation
MGMT 715	Business Consulting
MKTG T780	Special Topics in MKTG
ORGB 640	Negotiations for Leaders
Total Credits		45.0

*: Students can chose an approved Graduate Minor in place of a Marketing Track. Please see your Academic Advisor for guidance.

Sample Plan of Study

First Year
Fall	Credits	Winter	Credits	Spring	Credits	Summer	Credits
MKTG 601	3.0	MKTG 622	3.0	Required Marketing Track Course	3.0	Experiential Elective Course	3.0
MKTG 652	3.0	MKTG 630	3.0	Electives	6.0
STAT 610 or 601	3.0	Required Marketing Track Course	3.0
Elective	3.0	Elective	3.0
	12		12		9		3
Second Year
Fall	Credits
Electives	3.0
Required Marketing Track Course	6.0
	9
Total Credits 45

Note: First Year Summer is less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students this term.

Marketing Faculty

Trina larsen Andras, PhD (University of Texas at Austin) Head of the Department of Marketing; Academic Director, Center for Corporate Research Management. Professor. International marketing, marketing channels management, cross-cultural communication.

Boryana Dimitrova, PhD (Drexel University). Assistant Clinical Professor. Global marketing, inter-organizational, marketing channels, retailing and retail management.

Michaela Draganska, PhD (Kellogg School of Management, Northwestern University) Department of Marketing. Associate Professor. Advertising strategy, product assortment decisions, new product positioning, distribution channels. Marketing analytics and big data, marketing communications, marketing research, marketing strategy, technology and innovation.

Lawrence Duke, MBA (Harvard Business School). Associate Clinical Professor. International marketing and strategy, new product development, business-to-business marketing, marketing of financial services.

Elea Feit, PhD (University of Michigan) Department of Marketing. Associate Professor. Bayesian hierarchical models, interactive eCommerce, marketing research, missing data.

William Halvena, PhD (Columbia University). Associate Clinical Professor. Quantitative Marketing, Marketing Research, Consumer Behavior

Jillian Hmurovic, PhD (University of Pittsburgh). Assistant Professor. Decision-making, time architecture, social impact.

Michael Howley, PhD (Arizona State University). Clinical Professor. Investments in dissatisfied customers, service recovery, health-care marketing, marketing of service organizations, financial consequences of marketing actions.

Yanliu Huang, PhD (The Wharton School, University of Pennsylvania). Associate Professor. Consumer n-store decision making, consumer planning, health marketing, memory and learning.

Daniel Korschun, PhD (Boston University). Associate Professor. Brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing.

Rajneesh Suri, PhD (University of Illinois at Urbana-Champaign) Associate Dean for Research, Marketing Department. Professor. Pricing, promotions and branding.

Srinivasan Swaminathan, PhD (University of Texas-Austin). Professor. Marketing research and strategy, pricing and promotions, loyalty and satisfaction.

Chen Wang, PhD (University of British Columbia). Associate Professor. Consumer curiosity, self-regulation and goals, sensory perception.

Emeritus Faculty

Rolph E. Anderson, PhD (University of Florida) Royal H. Gibson Sr. Professor of Marketing. Professor Emeritus. Personal selling and sales management; multivariate data analysis; customer relationship management (CRM); customer satisfaction and customer loyalty.

Bert Rosenbloom, PhD (Temple University) Rauth Chair of Electronic Commerce. Professor Emeritus. Marketing channels and distribution systems, electronic commerce, inter-organizational marketing management, wholesale and retail distribution, marketing strategy and planning.

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