Marketing MSM

Major: Marketing
Degree Awarded: Master of Science in Marketing (MSM)
Calendar Type: Quarter
Minimum Required Credits: 45.0
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021

About the Program

The Master of Science in Marketing provides students with a focused training in marketing science, and it develops the technical skills necessary for success in today’s business environment. Marketers require a high level of technical capabilities to respond to today’s dynamic marketing. At the same time, new tools such as neuroscience, analytics and the proliferation of digital media empower marketers to better understand customers and respond to their needs and wants. These skills offer a higher level of training than what is typically available in graduate marketing education.   

Additional Information

For more information please contact our Graduate Student Services department at

Admission Requirements

Graduate admission is based on a holistic review process, which takes into consideration prior academic history, demonstration of professional experience and adequate preparation for graduate study. Please review the admission requirements for both domestic and international applicants on our Graduate Application Requirements webpage before submitting your application

Degree Requirements 

Required Courses
MKTG 601Marketing Strategy & Planning3.0
MKTG 622Buyer Behavior Theory3.0
MKTG 630Global Marketing3.0
MKTG 652Marketing Information Management and Research3.0
STAT 610Statistics for Business Analytics3.0
or STAT 601 Business Statistics
Please chose one of the following Tracks *12.0
Marketing Leadership
Corporate Brand & Reputation Management
Services Marketing
Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach
Leading Virtual Teams
Digital Marketing Track
Digital Publishing
New Media: History, Theory and Methods
Digital Marketing
Integrated Marketing Communications Management
Media Sales
Marketing Analytics Track
Information Visualization
Customer Analytics
Marketing Experiments
Datamining for Managers
Customizable Marketing Track
Select Four (4) 600-level courses from either: Marketing (MKTG), Finance (FIN), Management (MGMT), Economics (ECON), Business Analytics (BSAN), or other subject approved by advisor
Required Electives15.0
Select Five (5) from the following list:
Strategic International Communication
Theories of Communication and Persuasion
Corporate Financial Management
Foundations of Data and Information
Social Network Analytics
Special Topics in MKTG
New Product Planning, Strategy, and Development
Services Marketing
Corporate Brand & Reputation Management
Cognitive Psychology
Judgment & Decision-making
Cognitive Neuroscience
Experiential Learning3.0
Select one (1) of the following:
Graduate Internship
International Business Seminar and Residency
Leading for Innovation
Business Consulting
Special Topics in MKTG
Negotiations for Leaders
Total Credits45.0

Students can chose an approved Graduate Minor in place of a Marketing Track. Please see your Academic Advisor for guidance. 

Sample Plan of Study

First Year
MKTG 6013.0MKTG 6223.0Required Marketing Track Course3.0Experiential Elective Course 3.0
MKTG 6523.0MKTG 6303.0Electives6.0 
STAT 610 or 6013.0Required Marketing Track Course 3.0  
 12 12 9 3
Second Year
Required Marketing Track Course 6.0   
Total Credits 45

Note: First Year Summer is less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students this term.

Marketing Faculty

Trina larsen Andras, PhD (University of Texas at Austin) Head of the Department of Marketing; Academic Director, Center for Corporate Research Management. Professor. International marketing, marketing channels management, cross-cultural communication.
Boryana Dimitrova, PhD (Drexel University). Assistant Clinical Professor. Global marketing, inter-organizational, marketing channels, retailing and retail management.
Michaela Draganska, PhD (Kellogg School of Management, Northwestern University) Department of Marketing. Associate Professor. Advertising strategy, product assortment decisions, new product positioning, distribution channels. Marketing analytics and big data, marketing communications, marketing research, marketing strategy, technology and innovation.
Lawrence Duke, EdD (Temple University). Clinical Professor. International marketing and strategy, new product development, business-to-business marketing, marketing of financial services.
Elea Feit, PhD (University of Michigan) Department of Marketing. Associate Professor. Bayesian hierarchical models, interactive eCommerce, marketing research, missing data.
William Halvena, PhD (Columbia University). Associate Clinical Professor. Quantitative Marketing, Marketing Research, Consumer Behavior
Jillian Hmurovic, PhD (University of Pittsburgh). Assistant Professor. Decision-making, time architecture, social impact.
Michael Howley, PhD (Arizona State University). Clinical Professor. Investments in dissatisfied customers, service recovery, health-care marketing, marketing of service organizations, financial consequences of marketing actions.
Yanliu Huang, PhD (The Wharton School, University of Pennsylvania). Associate Professor. Consumer n-store decision making, consumer planning, health marketing, memory and learning.
Daniel Korschun, PhD (Boston University). Associate Professor. Brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing.
Rajneesh Suri, PhD (University of Illinois at Urbana-Champaign) Associate Dean for Research, Marketing Department. Professor. Pricing, promotions and branding.
Srinivasan Swaminathan, PhD (University of Texas-Austin). Professor. Marketing research and strategy, pricing and promotions, loyalty and satisfaction.
Chen Wang, PhD (University of British Columbia). Associate Professor. Consumer curiosity, self-regulation and goals, sensory perception.

Emeritus Faculty

Rolph E. Anderson, PhD (University of Florida) Royal H. Gibson Sr. Professor of Marketing. Professor Emeritus. Personal selling and sales management; multivariate data analysis; customer relationship management (CRM); customer satisfaction and customer loyalty.
Bert Rosenbloom, PhD (Temple University) Rauth Chair of Electronic Commerce. Professor Emeritus. Marketing channels and distribution systems, electronic commerce, inter-organizational marketing management, wholesale and retail distribution, marketing strategy and planning.
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