Major: Marketing
Degree Awarded: Master of Science in Marketing (MSM)
Calendar Type: Quarter
Minimum Required Credits: 45.0
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021

About the Program

The Master of Science in Marketing provides students with a focused training in marketing science and it develops the technical skills necessary for success in today’s business environment. Marketers require a higher level of technical capabilities to respond to today’s dynamic marketing. At the same time, new tools such as neuroscience, analytics, and the proliferation of digital media empower marketers to better understand customers and respond to their needs and wants. These skills offer a higher level of training not typically available in graduate marketing education.   

Additional Information

For more information about the program, contact the Department of Marketing. For more detailed information, please contact Graduate Enrollment Management at or 215-895-2115.

Admission Requirements

The LeBow College of Business seeks applicants with exceptional ability and motivation. Students who hold a bachelor’s degree, either in marketing or another discipline, may apply to the MS program. Students who lack some part of this preparation may be considered for admission conditional on their completing the appropriate undergraduate courses as non-matriculated students during the summer term before they begin the program in the fall.

In reviewing an applicant's credentials, the following factors will be considered:

  • Prior Academic Accomplishments: All coursework taken prior to application will be examined, paying particular attention to the specific courses that have been completed. Applicants should have attained a minimum grade point average (GPA) of 3.0 (on a 4.0) scale for all undergraduate coursework completed.
  • Graduate Record Examination (GRE) or Graduate Management Aptitude Test (GMAT): Applicants are required to submit GRE or GMAT scores. Scores of more than five years old are not accepted.
  • Test of English as a Foreign Language (TOEFL): Applicants whose native language is not English and who have not already received a degree from a U.S. university must also submit scores from the Test of English as a Foreign Language (TOEFL).
  • Personal Statement/Essay: Each applicant must submit a personal statement. The personal statement should explain the applicant's educational and personal experiences that have influenced the decision to pursue an MS and should discuss the candidate's career plans and goals.
  • Letters of Recommendation: Two letters of recommendation must be submitted in support of the application. Applicants are strongly encouraged to seek recommendations from academics or other professionals who can assess the applicant's likelihood of success in the MS program.

Degree Requirements 

Required Courses
MKTG 601Marketing Strategy & Planning3.0
MKTG 622Buyer Behavior Theory3.0
MKTG 630Global Marketing3.0
MKTG 652Marketing Information Management and Research3.0
STAT 610Statistics for Business Analytics3.0
or STAT 601 Business Statistics
Please chose one of the following Tracks *12.0
Marketing Leadership
Corporate Brand & Reputation Management
Services Marketing
Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach
Leading Virtual Teams
Digital Marketing Track
Digital Publishing
New Media: History, Theory and Methods
Digital Marketing
Integrated Marketing Communications Management
Media Sales
Marketing Analytics Track
Information Visualization
Customer Analytics
Marketing Experiments
Datamining for Managers
Customizable Marketing Track
Select Four (4) 600-level courses from either: Marketing (MKTG), Finance (FIN), Management (MGMT), Economics (ECON), Business Analytics (BSAN), or other subject approved by advisor
Required Electives15.0
Select Five (5) from the following list:
Strategic International Communication
Theories of Communication and Persuasion
Corporate Financial Management
Foundations of Data and Information
Social Network Analytics
Special Topics in MKTG
New Product Planning, Strategy, and Development
Services Marketing
Corporate Brand & Reputation Management
Cognitive Psychology
Judgment & Decision-making
Cognitive Neuroscience
Experiential Learning3.0
Select one (1) of the following:
Graduate Internship
International Business Seminar and Residency
Leading for Innovation
Business Consulting
Special Topics in MKTG
Negotiations for Leaders
Total Credits45.0

Students can chose an approved Graduate Minor in place of a Marketing Track. Please see your Academic Advisor for guidance. 

Sample Plan of Study

First Year
MKTG 6013.0MKTG 6223.0Required Marketing Track Course3.0Experiential Elective Course 3.0
MKTG 6523.0MKTG 6303.0Electives6.0 
STAT 610 or 6013.0Required Marketing Track Course 3.0  
 12 12 9 3
Second Year
Required Marketing Track Course 6.0   
Total Credits 45

Note: First Year Summer is less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students this term.

Marketing Faculty

Trina larsen Andras, PhD (University of Texas at Austin) Head of the Department of Marketing; Academic Director, Center for Corporate Research Management. Professor. International marketing, marketing channels management, cross-cultural communication.
Boryana Dimitrova, PhD (Drexel University). Assistant Clinical Professor. Global marketing, inter-organizational, marketing channels, retailing and retail management.
Michaela Draganska, PhD (Kellogg School of Management, Northwestern University) Department of Marketing. Associate Professor. Advertising strategy, product assortment decisions, new product positioning, distribution channels. Marketing analytics and big data, marketing communications, marketing research, marketing strategy, technology and innovation.
Lawrence Duke, MBA (Harvard Business School). Associate Clinical Professor. International marketing and strategy, new product development, business-to-business marketing, marketing of financial services.
Elea Feit, PhD (University of Michigan) Department of Marketing. Assistant Professor. Bayesian hierarchical models, interactive (eCommerce), marketing research, missing data.
William Halvena, PhD (Columbia University). Associate Clinical Professor. Quantitative Marketing, Marketing Research, Consumer Behavior
Jillian Hmurovic, PhD (University of Pittsburgh). Assistant Professor. Decision-making, time architecture, social impact.
Michael Howley, PhD (Arizona State University). Clinical Professor. Investments in dissatisfied customers, service recovery, health-care marketing, marketing of service organizations, financial consequences of marketing actions.
Yanliu Huang, PhD (The Wharton School, University of Pennsylvania). Associate Professor. Consumer n-store decision making, consumer planning, health marketing, memory and learning.
Daniel Korschun, PhD (Boston University). Associate Professor. Brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing.
Rajneesh Suri, PhD (University of Illinois at Urbana-Champaign) Associate Dean for Research, Marketing Department. Professor. Pricing, promotions and branding.
Srinivasan Swaminathan, PhD (University of Texas-Austin). Professor. Marketing research and strategy, pricing and promotions, loyalty and satisfaction.
Chen Wang, PhD (University of British Columbia). Associate Professor. Consumer curiosity, self-regulation and goals, sensory perception.

Emeritus Faculty

Rolph E. Anderson, PhD (University of Florida) Royal H. Gibson Sr. Professor of Marketing. Professor Emeritus. Personal selling and sales management; multivariate data analysis; customer relationship management (CRM); customer satisfaction and customer loyalty.
Bert Rosenbloom, PhD (Temple University) Rauth Chair of Electronic Commerce. Professor Emeritus. Marketing channels and distribution systems, electronic commerce, inter-organizational marketing management, wholesale and retail distribution, marketing strategy and planning.
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