Marketing MBA
Degree Awarded: Master of Business Admin. (MBA)
Minimum Required Credits: 36.0
Co-op Option: None
Classification of Instructional Programs (CIP) code: 52.0201
Standard Occupational Classification (SOC) code: 11-1021
About the Program
The Master of Business Administration (MBA) program prepares students to develop strong business acumen and lead effectively in complex, dynamic organizations. Students build an integrated understanding of core business disciplines while developing the ability to analyze problems, evaluate alternatives, and make informed strategic decisions. The curriculum emphasizes the integration of people, data, and technology, enabling students to approach business challenges holistically and with practical insight.
Students engage in experiential learning opportunities and collaborative, practice-oriented work. Throughout the program, students participate in integrated, team-based experiences that require them to analyze business challenges and develop actionable recommendations. These experiences emphasize real-world problem solving, decision-making in organizational contexts, and effective collaboration. The program’s flexible delivery formats support working professionals at all stages of their careers, enabling immediate application of skills in professional settings.
Graduates are prepared for a wide range of roles across industries, including consulting, finance, marketing, and management. The program supports career advancement and transition by developing adaptable skills in leadership, problem solving, and cross-functional decision-making. It also provides a strong foundation for continued professional development across a range of business domains.
Drexel’s experiential learning model distinguishes the program by integrating applied, practice-oriented experiences throughout the curriculum. Through experiential learning opportunities and collaborative projects, students graduate with the ability to apply business knowledge in real-world settings and lead organizations in an increasingly complex business environment.
This concentration in Marketing prepares students to lead in a rapidly evolving, data-driven marketplace. Students learn how to understand consumer behavior, analyze market and customer data, and design effective marketing strategies across digital and global contexts. The program emphasizes the use of analytics, experimentation, and emerging marketing technologies to support decision-making and innovation.
Additional Information
For more information please contact the LeBow College of Business
Degree Requirements
| Degree Requirements | ||
| ACCT 5110 | Accounting for Managers | 3.0 |
| BLAW 5510 | Legal Issues in Business | 1.5 |
| BSAN 6001 | Business Analytics for Managers | 3.0 |
| ECON 6605 | Foundations of Economic Strategy | 1.5 |
| FIN 6601 | Financial Management | 3.0 |
| MGMT 5529 | Strategic Management | 3.0 |
| MKTG 6601 | Marketing Strategy and Planning | 3.0 |
| ORGB 5511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 1.5 |
| OSCM 6000 | Operations and Supply Chain Management | 1.5 |
| Experiential Learning Courses | ||
| DLE 5001 | Managing the Firm: Core Business Functions | 1.5 |
| DLE 6500 | Building the Business Case: From Problem to Pitch | 3.0 |
| DLE 7500 | Decision-Making in Complex Organizations | 1.5 |
| Marketing Major Requirements | ||
| Select six (6) credits from the following: | 6.0 | |
| Social Impact Marketing | ||
| Consumer Behavior and Decision Making Theory | ||
| New Product Planning, Strategy, and Development | ||
| Services Marketing | ||
| Foundations of Customer Analytics | ||
| Advanced Customer Analytics | ||
| Introduction to Marketing Experiments | ||
| Advanced Marketing Experiments | ||
| Marketing Technology and Automation | ||
| Digital Marketing | ||
| Global Marketing | ||
| Marketing Information Management and Research | ||
| Brand Management | ||
| Select three (3) credits from any LeBow College course with a course number range 5000-8000 any subject excpet MKTG | 3.0 | |
| Total Credits | 36.0 | |