Sport Business MSSB
Degree Awarded: MS in Sport Business (MSSB)
Minimum Required Credits: 30.0
Co-op Option: None
Classification of Instructional Programs (CIP) code: 52.0299
Standard Occupational Classification (SOC) code: 11-1021
About the Program
Students in the MS Sport Business will master core knowledge and develop skills across the fundamental business functional areas of professional sports organizations. They will be able to assess critical issues facing sports organizations and formulate perspectives on effective leadership, management, and decision making in sports organizations. Students will understand the unique place of the sports industry within society at large. They will develop an understanding of sport markets and pricing, as well as the fundamentals of marketing, and be able to apply these concepts to the sports industry. There are ample opportunities for experiential learning; classroom concepts are directly applied to real-world problems.
The department offers classes covering a wide range of business applications to sports. Classes are often presented online in a lecture/discussion format. Students have opportunities to participate in lectures, work together on group projects, and collaborate with professors. Many students take advantage of experiential learning opportunities such as residency classes, practicums, and consulting projects.
The program offers options covering a wide range of areas of study; students can match their skills, abilities, and interests with a specific niche within the sport industry. Examples include working in an intercollegiate athletics office or as a brand manager, sport marketer, or facilities and operations manager. Skills acquired include planning and directing athletic events and activities, organizing various components of event management, managing ticket sales and box office operations, overseeing game-day operations, and managing media relations and communications.
The greater Philadelphia area, and its location in the mid-Atlantic region, offers many opportunities in professional sports, college sports, sports agencies, sport media, and sport organizations. Drexel’s LeBow College of Business is an AACSB accredited school. Students will master all the skills expected of those holding a business degree.
Additional Information
For more information please contact the LeBow College of Business
Degree Requirements
| Degree Requirements | ||
| ACCT 5110 | Accounting for Managers | 3.0 |
| BSAN 6001 | Business Analytics for Managers | 3.0 |
| SBUS 6601 | Managing the Modern Sport Industry | 3.0 |
| SBUS 6603 | Strategic Sport Marketing and Promotion | 3.0 |
| SBUS 6606 | Sport, Society, and Culture | 3.0 |
| SBUS 6605 | Sports Economics | 3.0 |
| Experiential Learning Elective | ||
| Select one (1) course from the following: | 3.0 | |
| Business Consulting | ||
| Sport Business Practicum | ||
| Leadership in Sport Management | ||
| Sport Business Electives | ||
| Select six (6) credits from the following: | 6.0 | |
| Legal and Ethical Issues in Sport Business | ||
| Emerging Media and Public Relations in Sport | ||
| Globalization of Sport | ||
| Advanced Sport Facility Operations and Event Planning | ||
| Business Elective | ||
| Select 3 (three) credits from the following: | 3.0 | |
| Legal Issues in Business | ||
| Business and Economic Strategy: Game Theory and Applications | ||
| International Financial Management | ||
| Marketing Strategy and Planning | ||
| Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | ||
| Total Credits | 30.0 | |
Program Learning Outcomes
PLO 1 - Apply core business functions (e.g., finance, marketing, operations) and analytical tools to sport organization decision-making.
PLO 2 - Analyze the relationship between sport and society to evaluate social, cultural, and economic impacts.
PLO 3 - Evaluate strategic and operational challenges facing sport organizations.
PLO 4 - Apply leadership principles to inform decision-making in sport organizations.
PLO 5 - Design sport marketing strategies based on market analysis and consumer behavior.