Television and Media Management MS

Degree Awarded: Master of Science (MS) 
Minimum Required Credits: 36 
Co-op Option(s): None  
Classification of Instructional Programs (CIP) code: 09.0701 
Standard Occupational Classification (SOC) code: 27-2012 

About the Program

The Master of Science degree (MS) in Television and Media Management is offered 100% online or on campus, providing flexibility to graduate students. The curriculum prepares students with the leadership skills and enterprise mindset to lead, make data-driven decisions, and influence the future of the ever-evolving television and media landscape. This unique master's program combines practical and academic experience, integrating business course content specific to the entertainment industry with a strong focus on building and expanding professional networks in order to springboard students' careers to the next level.

Course content includes:

  • Programming Analysis and Strategy
  • AI in the Television & Media Industry
  • Media Analytics and Audience Measurement
  • Media Finance, Sales Models, and Practice
  • Media Law, Working with Unions, and Ethics of Media Leadership
  • Drexel in LA
  • Industry Internships and Topical Electives

Students may also pursue a dual-degree option earning an MS and full MBA (Master of Business Administration) simultaneously.

Additional Information 

For more information about this program, please contact the Antoinette Westphal College of Media Arts and Design. 

Admission Requirements

Same as Drexel Admissions.

Degree Requirements

Core/Foundational Courses
TVMM 5000The Field of Television and Media Management3.0
TVMM 5100Media Law and Ethics for Television Leaders3.0
TVMM 5200Television Development and Programming3.0
TVMM 5300Ads, Audience, and Revenue3.0
Subject-Area Focused Courses
DIGM 5220Critical Theories in Digital Media3.0
MGMT 5529Strategic Management3.0
MKTG 6601Marketing Strategy and Planning3.0
TVMM 6100Media Industry Technology, Innovation, and AI3.0
TVMM 6200Money and the Media Industry3.0
Elective Courses
Select a minimum of six (6) credits in the 5000-6999 level from the following subject codes: AADM, ACCT, COM, DIGM, DSGN, ECON, FIN, MGMT, MKTG, ORGB, TVMM6.0
Capstone/Thesis Courses
TVMM 6500Experiential Executive Simulation3.0
Total Credits36.0

Program Learning Outcomes

Upon graduation, students will be able to:

Understand graduation the modern television industry, including multi‑platform and multi‑device consumption patterns, and assess the impact of social media and digital platforms on the television industry.
 
Analyze technological change and innovation and assess emerging TV technologies for strategic decision‑making.
 
Demonstrate fluency in core business disciplines and effectively apply financial and revenue models used in the television and media industry.
 
Understand how television content is created, distributed, programmed, and measured, including strategies and audience analytics across platforms.
 
Understand media organizational structures and apply ethical standards in professional decision‑making, as well as understand the legal, regulatory, contractual, and ethical frameworks governing labor, intellectual property, and negotiation in television.
 
Demonstrate leadership skills suited for creative industries, including the ability to manage creative teams effectively.