Business Analytics BSBA

Degree Awarded: BS in Business Administration (BSBA)
Minimum Required Credits: 
Co-op Option: Three Co-op, Two Co-op, One Co-op, No Co-op
Classification of Instructional Programs (CIP) code: 30.7102
Standard Occupational Classification (SOC) code: 13-2053; 15-2011; 25-1011

About the Program

Students in the Business Analytics major learn how to use data to understand problems, support decisions, and communicate insights. They develop the ability to access, clean, and organize data from a variety of sources, and to work through the full analytics process from raw data to final recommendation. Students build skills in visualization and storytelling to help others understand patterns and trends, statistical modeling and machine learning to predict outcomes and identify meaningful relationships in data, and decision modeling to evaluate trade-offs, incorporate constraints, and recommend actions in uncertain situations. 

Throughout the program, emphasis is placed on framing business questions as analytics problems, selecting appropriate tools, and clearly communicating results to both technical and non-technical audiences. By the end of the major, students are prepared to use data to inform decisions in real business settings. Students build skills through applied coursework that reflects how analytics work is done in practice. They will work with real datasets, build models, and complete projects that move from raw data to clear recommendations. In upper-level electives, students can tailor the major toward areas like forecasting and time series, customer analytics, sports analytics, experimental design, or a capstone-style experience that brings multiple skills together. 

Graduates of the Business Analytics major are prepared for roles that use data to support decision making across a wide range of business functions, pursuing positions such as business analyst, data analyst, or analytics roles within areas like marketing, finance, operations, and strategy. The major builds skills that are in demand across industries including technology, healthcare, retail, financial services, and consulting. 

For those interested in continuing their education, the major provides strong preparation for graduate study in analytics, business, economics, or related fields. Drexel’s co-op program is a central part of the student experience. Students apply what they learn in the classroom in professional roles, gaining full-time work experience before graduation. These experiences help students build practical skills, explore career paths, and bring real-world perspective back into their coursework. The program also benefits from the work of Drexel LeBow’s Center for Applied AI and Business Analytics, which connects students, faculty, and industry partners around the use of data and analytics in business. Through these partnerships, students see how organizations use data to solve real problems and develop insights, while also gaining connections that support co-op and career opportunities.

Additional Information

For more information please contact the LeBow College of Business

Admission Requirements

Same as Drexel admission requirements.

Degree Requirements

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A complete list of eligible Introductory Core Competency courses can be found here.

Program Learning Outcomes

Upon degree completion, our students will be able to:
1 – Core Business Knowledge
Apply core business and quantitative concepts to analyze organizational challenges and make data-informed decisions.

2 – Business Problem Solving
Evaluate business problems and alternatives using relevant information and technology to justify actionable solutions and strategies.

3 – Communication & Collaboration
Communicate and collaborate effectively using digital tools across written, verbal, and visual formats.

4 – Professionalism & Career Readiness
Demonstrate professional behaviors and career-readiness competencies required for effective participation in workplace environments.