Design & Merchandising

Courses

DSMR 100 Computer Imaging I 3.0 Credits

The course explores the fundamentals of computer design software including Adobe Photoshop, Illustrator and InDesign. Projects include graphics creation and manipulation; image acquisition, text creation and manipulation; typography; input and output options and control; hardware/software/system fundamentals; and troubleshooting as they relate to the creative industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 103 Introduction to the Fashion Industry 3.0 Credits

Introduces the materials and methods used to design, develop, and market the fashion product, including current vocabulary and foundation of knowledge about industry practices and career opportunities.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 201 Analysis of Product 3.0 Credits

This course examines the product development process from concept to consumer. Students will analyze the global supply chain and learn about sustainable product strategies.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 210 Presentation Techniques Design and Merchandising 3.0 Credits

This course explores the various types of presentation/storyboard formats used within the industry in merchandising product. The student learns to create an array of presentations used for visual communication among all facets of the workplace as well as market research specific to the design industry.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: (VSST 102 [Min Grade: D] or VSST 105 [Min Grade: D]) and (VSCM 100 [Min Grade: D] or DSMR 100 [Min Grade: D] or WEST 100 [Min Grade: D]) and DSMR 211 [Min Grade: D] and COM 230 [Min Grade: D]

DSMR 211 Computer Design for Design and Merchandising 3.0 Credits

This course addresses the use of computer design as a merchandising and design tool for branding and promotion of a business or organization. The student is introduced to the branding process from a visual point of view and will create brand identity materials through the use of computer software programs including Adobe Photoshop, Illustrator and InDesign.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 100 [Min Grade: D] or DSMR 100 [Min Grade: D] or WEST 100 [Min Grade: D]

DSMR 215 Digital Commerce & Promotion 3.0 Credits

The Internet has changed nearly every aspect of how lifestyle brands operate in the 21st century. Digital marketing, social media, and e-commerce have become crucial to merchandising fashion apparel, accessories, home fashion and beauty business growth. In this course students will gain a deeper understanding of how the digital economy works, and they will develop the critical insights necessary to design a brand strategy to succeed in e-commerce, digital, and social media marketing.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 230 Textiles for Design and Merchandising 3.0 Credits

Examines the textile manufacturing industry and the fundamental processes involved in producing natural and man-made fabrics as they relate to Design & Merchandising. Includes basic terminology and production processes as well as selection and evaluation of fabrics based on aesthetics, performance and care characteristics.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR.

DSMR 231 Retail Operations 3.0 Credits

Examines retail philosophies within an operational context, including understanding how consumption, present and future, determines a retailer's strategy.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

DSMR 232 Merchandise Planning and Buying 4.0 Credits

Provides a working knowledge of merchandise planning, flow, and distribution in the retail setting. Covers profitable merchandise and assortment planning and control in both conceptual and technical formats. Final project incorporates six-month financial, classification, and assortment planning.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 231 [Min Grade: D]

DSMR 233 [WI] Branding and Retail Strategies 3.0 Credits

Students will perform an in-depth analysis of theoretical and applied retail product and brand research. Qualitative, quantitative and triangulation methods of research will be discussed. The course focuses on researching, writing and presenting various topics in a professional environment. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 300 Design and Merchandising Trends and Impact 3.0 Credits

An exploration of a specialized area of the industry which is relevant to the zeitgeist.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 310 Merchandising Operations & Management 3.0 Credits

This course will focus on the Apparel Management functions that exist between the merchandising, design, production and promotion elements of the apparel supply chain. The student will be a member of a team that must bring a fully merchandised collection from item selection through production to retail in an ideal Vertical Merchandising System. Forecasting, collection development, production and revisions, allocation of inventory, coordinated visual presentation packaging and problem solving of anomalies in the supply chain are integrated into this course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 232 [Min Grade: D]

DSMR 311 Visual Merchandising 3.0 Credits

Visual Merchandising combines design skills, consumer psychology and marketing principles to create window displays, floor merchandising and plan-o-grams in a retail environment that entices consumers to buy. Students will investigate related areas of store planning and design, point-of-purchase display, fixture design, and topics on trend in the industry. Students will apply the principles and elements of design in merchandise presentation, analysis and experimentation and field research. Methods of promoting and selling merchandise, analyzing leading retail firms, employing basic methods of displaying merchandise, and developing a basic understanding of the use of special materials and lighting will be integrated into experiential projects outside of the classroom.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: DSMR 232 [Min Grade: D]

DSMR 313 International Fashion Merchandising 3.0 Credits

Introduces students already familiar with U.S. retail merchandising to global retail merchandising. Develops a framework for the international merchandising process and discusses effects of globalization.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 231 [Min Grade: D]

DSMR 315 [WI] Media Merchandising I 3.0 Credits

Media Merchandising I explores the process of creating, designing and publishing the annual D & M Magazine and accompanying media. The students develop all content organized around theses of school, city, fashion, product and technology, their various intersections as it relates to design and merchandising. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 6 credits
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: VSST 103 [Min Grade: D] and DSMR 210 [Min Grade: D] and DSMR 211 [Min Grade: D] and ENGL 103 [Min Grade: D]

DSMR 316 Media Merchandising II 3.0 Credits

Media Merchandising II is a continuation of Media Merchandising I, where critical decisions with regard to informational articles, interviews, photography, graphic design, interactive media and paid advertisement are completed. The end result is the D & M Magazine, a distributable product with actual marketing potential.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 6 credits
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: DSMR 315 [Min Grade: D]

DSMR 321 [WI] Fashion Show Production I 3.0 Credits

This course is an examination of the Fashion Show as a sales and marketing tool and as a historically important event in the evolution of the fashion industry. An understanding of all behind-the-scenes aspects of a professional fashion show will be discussed. This course introduces a hands-on experience in addition to academic course work. Especially for students interested in event planning, public relations and marketing, this course provides experience that will be valuable as students enter the workplace.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Junior or Senior.

DSMR 324 Retail Intersections: Social & Cultural Issues 3.0 Credits

Those who participate in the business of fashion such as retailers, merchants, designers, manufacturers and stylists must evolve in order to sell to customers. Throughout their lives, students are exposed to retailing, merchandising, buying, design, sales, branding, promotions, manufacturing and other such fields. For those interested in the study of retailing, fashion and merchandising, it is essential to understand landmark research and theoretical concepts behind the influences of this field and how social change, innovations and with the evolution of a multicultural marketplace, shifts have occurred over generations, and into the 21st century. This conceptual and theoretical course will expose students to a diverse range of clients and consumers.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 231 [Min Grade: D]

DSMR 330 Immersive Media and Merchandising 3.0 Credits

This multi-discipline course is bringing together brand strategy & merchandising (D&M) with the immersive media experience of the Digital Media program. Students will explore digital solutions for the business of fashion and develop solutions using immersive media in virtual & real space. Groups will combine students from Design and Merchandising & Digital Media to explore opportunities to plan and implement immersive solutions specific to the textile, fashion, and lifestyle industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 12 times for 39 credits
Prerequisites: DSMR 310 [Min Grade: C] (Can be taken Concurrently)

DSMR 333 Fashion Product Development 3.0 Credits

Provides an overview of both knitted and woven apparel. Covers the procedures and processes involved in apparel and accessory product development. Students considers current trends in specific markets, material impact and product management. Students develop proficiencies in enterprise planning technology.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: DSMR 231 [Min Grade: D]

DSMR 410 Career Strategies for Design and Merchandising 3.0 Credits

Course develops skills that enable the student to put into place an effective job search strategy. Specifically geared to the D&M professions, students develop comprehensive area of expertise including networking, industry research, and industry hiring trends.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Senior.

DSMR 464 Merchandising Analytics 3.0 Credits

An integral part of today’s retail environment is data analytics. This real-world data-driven course highlights a variety of critical retail metrics and analyses that will demonstrate and support the importance of being a data-driven decision-making business. The course will utilize technology to enhance the understanding of the use of data to make key business decisions in retail buying and planning.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 310 [Min Grade: D]

DSMR 475 Design and Merchandising in the Circular Economy 3.0 Credits

This course will examine the sustainability of the fashion system from concept to consumer. Topics will include new technologies, sourcing and supply chains, business models, consumer behavior, and new roles and opportunities within the fashion system that support a circular economy.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 477 [WI] Design and Merchandising Seminar 3.0 Credits

Provides reading and discussion of pertinent topics of current concern in the professional area of design and merchandising. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR.
Cannot enroll if classification is Freshman

DSMR 496 [WI] Senior Problem in Design and Merchandising 3.0 Credits

Provides an opportunity for the student to research, independently or within a group, an idea within the field of design-merchandising, synthesizing material and developing a presentation of that concept. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Senior.
Prerequisites: PROD 215 [Min Grade: D]

DSMR I199 Independent Study in Design & Merchandising 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR I299 Independent Study in Design & Merchandising 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR I399 Independent Study in Design & Merchandising 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR I499 Independent Study in Design & Merchandising 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR T180 Special Topics in Design & Merchandising 0.0-12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR T280 Special Topics in Design & Merchandising 0.0-12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR T380 Special Topics in Design & Merchandising 0.0-12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR T480 Special Topics in Design & Merchandising 0.5-12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

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