Entertainment & Arts Management

Courses

EAM 130 Overview of Entertainment and Arts Management 3.0 Credits

Students acquire an understanding of the profit and non-profit organization within a social and governmental context. Of primary focus are the arts organization as an entity, how they are organized and the impact and place they have within the community.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

EAM 200 Introduction to the Music Industry 3.0 Credits

Introduction to the Music Industry gives students a basic overview of the commercial music business with an emphasis on its inherently changing nature and the entrepreneurial mindset that this demands of those involved in it. The goal of the course is to provide a basic introduction to four major areas of the industry: Contracts, Publishing, Touring & Booking, and Recording.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 130 [Min Grade: D]

EAM 211 Strategic Management for Entertainment and Arts Management 3.0 Credits

Explores the concepts of planning and evaluation as it relates to the arts. Instruction will focus on the development of business plans, including research, organization, competition, marketing, staffing, and financial issues (i.e. budgets, etc.). Students present and defend the elements of their plans. Other topics discussed will be leadership skills decision-making, and managing change.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

EAM 215 [WI] Writing for Arts Managers 3.0 Credits

This course provides instruction and practice in a variety of written formats used in arts and entertainment. The course also covers writing for a variety of stakeholders. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 130 [Min Grade: D] and EAM 211 [Min Grade: D]

EAM 220 Law for Entertainment and Arts Management Managers 3.0 Credits

Examines the relationship between the arts and law, including intellectual property (copyrights and contracts), license fees, labor-management and representation agreements, liability, first amendment issues, business entities and fundraising.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D]

EAM 221 Copyrights and Trademarks 3.0 Credits

This law course for EAM students discusses topics relating to copyrights, intellectual property rights, and royalties. The course will review the basic principal tenets of copyright and trademark law and the practical aspects as applied to entertainment and arts-related issues. This course will provide you with a working knowledge of trademarks and copyrights and how these rights impact business issues in the arena of entertainment and art such as how copyright and trademark rights are created and protected, “work for hire” and related ownership issues, and how and when copyright and trademark rights are infringed.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 220 [Min Grade: D]

EAM 225 Financial Management for Entertainment & Arts Managers 3.0 Credits

This course explores the major elements of financial accounting in cultural institutions. Students will learn to perform accounting tasks, read and analyze financial statements, implement an effective financial control system in the specific context of arts & cultural organizations. Student will learn how to use financial information as part of a data-informed decision-making process.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D] and EAM 130 [Min Grade: D]

EAM 270 Audience Development for Arts 3.0 Credits

This course emphasizes the usefulness and application of marketing theories and concepts to develop audiences and promotes the arts as a valuable social sector, with a focus on marketing planning and strategy development. Focus is placed on marketing research, analysis, planning, strategy development, and development of marketing plans.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D]

EAM 288 eSport Entertainment Management 3.0 Credits

As one of the fastest growing market sectors in electronic media, eSport has become an important field where entertainment management students can apply their skills. This 3-credit course explores the creation, monetization and management of eSport events.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

EAM 295 Streaming Entertainment Management 3.0 Credits

Streaming is transforming the electronic media landscape and providing unique opportunities for managers. This course explores the creative genres succeeding in streaming and how streaming content is conceived, sold, produced, exhibited, and distributed worldwide.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

EAM 301 Gallery and Collection Management 3.0 Credits

Discusses the professional operation of museums and commercial art galleries including advocacy, legal, administration, curatorial, exhibition, and public issues by examining the questions: What are the challenges of managing a museum's collection including acquisition policies, insurance, conservation and storage of art? What resources are needed to manage a gallery?.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

EAM 302 Exhibition Design 3.0 Credits

Discuss key issues in exhibition presentation including visual design elements, accessibility, and approachable presentation strategies. This course also explores theoretical and ethical issues related to museums, art collecting, cultural patrimony, curatorial authority, and diversity.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

EAM 308 Entertainment Promotion and Branding 3.0 Credits

This writing intensive course will provide students in-depth information about the essential area of publicity and promotion for the entertainment and arts industries. Through the art of public relations (PR), students will learn to maximize the potential for news coverage in print, electronic (radio, TV) and online sources. Focus will be placed on the process of writing for public relations and promotion in both style and content. By writing multiple drafts of biographies, press releases, pitch letters, students will hone skills to creatively present your message to media outlets, from local to international.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D]

EAM 310 Social Media in Entertainment 3.0 Credits

Social Media In Entertainment teaches students how to develop the strategies for using social media as a marketing tool in the arts and entertainment industries. The goal will be to develop a social media strategy for a specific entity utilizing information on strategies and tactics learned during the course, as well as how to integrate this strategy into an overall marketing plan. Students will learn how to craft a strategy, how to evaluate which social media tools and tactics to use to achieve the most effective results and how to successfully implement the strategy.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

EAM 312 Introduction to Fund Development for the Arts 3.0 Credits

This course will provide an introduction to the fundraising process and initial training needs for current and future nonprofit arts organization managers. The focus is a blend of theory and practice in the areas of fund development process, organization, and communication; the primary goal is to prepare students for successfully working with or in nonprofit arts organizations in development / fundraising capacities. Our work will cover: basic sources of funding including online fundraising; board / trustee fiduciary responsibilities; trends, ethics, and innovation in fund development.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 130 [Min Grade: D]

EAM 313 Volunteer and Board Management 3.0 Credits

This course continues the work of EAM 312- Intro to Fund Development for the Arts. It will build on that course by focusing on the area of volunteers for nonprofit organizations. Content will examine the board of directors and other volunteers in relation to governing, managing, operating a nonprofit arts entity.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 130 [Min Grade: D]

EAM 315 Content Strategies for Digital Products 3.0 Credits

In this course students will understand content strategy and its business value, as well as how to audit, plan, create, deliver and manage content that effectively promotes a brand message across multiple digital channels.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D]

EAM 321 Box Office and Venue Management 3.0 Credits

Focuses on the operational management tasks. Students explore the marketing and promotional component of box office management, the use of technology and ticket sales, and managing people.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D] and EAM 130 [Min Grade: D]

EAM 322 Performing Arts Touring 3.0 Credits

Performing Arts Touring provides an overview of organizing all types of touring entertainment with a focus on the administrative and management responsibilities including booking, staffing, and decision making. Focus is placed two basic types of touring: music concert tours and performing arts tours such as Broadway shows, ballet companies, small theatrical tours, and similar arts tours. Students learn about unions, contracts, financing, logistics, promotion, ticketing, and other areas associated with arts and entertainment touring.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 130 [Min Grade: D]

EAM 325 Producing for Live Entertainment 3.0 Credits

This course is experience-based and designed to familiarize students with all aspects of producing a live entertainment event and to discuss and develop the necessary skills to do so successfully through practical experience. The course provides an overview of the issues routinely encountered by producers of live events, both commercial and non-profit, through the actual producing of an arts/entertainment event. Skills developed include working creatively with artists; understanding project management, planning and budgeting; revenue projection and management (including possible fundraising); understanding technical and logistical issues around production; and successful execution.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 6 credits
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: EAM 130 [Min Grade: D] and EAM 211 [Min Grade: D]

EAM 338 Entertainment Enterprise 3.0 Credits

This course challenges students to learn how to conceive, plan, build and evaluate an entertainment/media business. Expanding upon information about business ideation and formulation, this course provides students with a learning lab where they can apply theory to practice in entertainment, arts and media enterprises.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D]

EAM 340 Artist Representation and Management 3.0 Credits

This course gives an introduction to artist representation in the entertainment and media industry. It will cover all aspects of representation including client selection, career management and strategy for artists, agent/managers’ roles and managing your career. The course covers how the industry works both conceptually and politically. Discussions will include topics around the major entertainment companies, their work and focus, and how they compete. The course breaks down the industry into “revenue silos” in which a client can generate money.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: EAM 130 [Min Grade: D] and EAM 211 [Min Grade: D]

EAM 365 Media and Entertainment Business 3.0 Credits

This course focuses on media networks and other major players in the media and entertainment business, examining their interdependence, and discussing major trends and tendencies on the market and their impact on the art and entertainment field.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

EAM 420 Arts, Culture and Society 3.0 Credits

Arts, Culture & Society examines the role of art’s impact on society, exploring key cultural and public policy issues including community standards and censorship, and different approaches to public support and funding. Readings, videos, discussions and projects will explore questions as to the social functions of the arts, the use of art for advocacy and patronage over the world, and the impact of art on society and economic development. The geographic focus of this course is global and will compare art, including commercial entertainment and the media, and cultural practices and impacts from various cultures around the world.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 130 [Min Grade: D] and EAM 211 [Min Grade: D]

EAM 422 Human Resources in the Creative Industries 3.0 Credits

This course is designed to give students an overview of the human resources field and to share the many ways that the creative industries conform to and diverge from human resources norms that stem from other fields. In addition to equipping students with a general understanding of how to engage with and manage staff, this course will help students become better stewards of their own careers within the industry.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D]

EAM 461 Entertainment Publishing 3.0 Credits

A detailed look at the publishing industry, including history and economics of publishing. Industry segments to be covered include books, periodicals and new media. Topics include developer/publisher issues, laws, industry operating characteristics, distribution and industry trends.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

EAM 471 Fine Arts Market Development 3.0 Credits

Examines the dynamics of the commercial visual arts market, including international auction houses such as Sotheby's and major private collectors. Answers questions like: How is the market value (price) of art works determined?.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

EAM 491 Entertainment and Arts Management Senior Project 1.0 Credit

Senior Project is a thesis course on a topic of the student's choice over the three quarters of senior year in close cooperation with a faculty advisor. The student will present their final product to a jury in their final quarter of senior year.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 3 times for 4 credits
Restrictions: Can enroll if major is EAM and classification is Senior.

EAM I199 Independent Study in Enteratinment & Arts Management 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

EAM I299 Independent Study in Enteratinment & Arts Management 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

EAM I399 Independent Study in Enteratinment & Arts Management 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 4 times for 12 credits

EAM I499 Independent Study in Enteratinment & Arts Management 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

EAM T180 Special Topics in Entertainment & Arts Management 0.0-12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

EAM T280 Special Topics in Entertainment & Arts Management 0.0-12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

EAM T380 Special Topics in Entertainment & Arts Management 0.0-12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

EAM T480 Special Topics in Entertainment & Arts Management 1.0-3.0 Credit

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 5 times for 15 credits

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