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AADM 5600 Marketing and Engagement in Arts and Cultural Organizations 3.0 Credits

This course emphasizes the methods that arts and cultural organizations use to develop their strategies for engaging their communities, understanding current and potential audiences, and building an audience base that responds to an organization’s artistic mission. Students will study the theory and practice of strategic marketing and communications management.

College/Department: Antoinette Westphal COMAD/Arts Entertainment Enterpris
Repeat Status: Not repeatable for credit