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AAML 560 Marketing & Engagement in Arts and Cultural Orgs. 3.0 Credits

This course emphasizes the methods that arts and cultural organizations use to develop their strategies for engaging their communities, understanding current and potential audiences, and building an audience base that responds to an organization’s artistic mission. Students will study the theory and practice of strategic marketing and communications management.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit

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