Search Results

This course will introduce students to the art and craft of survey research. Students will become familiar with the theoretical underpinnings of survey research and at the same time get hands-on experience designing, deploying, and analyzing surveys. The course will cover all aspects of conducting survey research: selecting a sample, formulating individual questions, measurement scales, designing a questionnaire, and analyzing the collected data.

College/Department: Bennett S. LeBow Coll. of Bus./Office of the Dean of COBA
Repeat Status: Not repeatable for credit
Prerequisites: BUSN 921 [Min Grade: B]