BUSN 9951 Applied Organizational and Consumer Behavior 4.0 Credits
The course provides students with knowledge of theory and empirical research in the areas of organizational behavior, marketing, and MIS. The reading list for this course is designed to immerse students in research in these three domains to take a people-focused perspective and tackle the overarching research question of: What motivates employees’ and consumers’ behaviors and attitudes, and what are the implications for organizational well-being and success?.
Repeat Status: Not repeatable for credit