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This course introduces students to the art and craft of survey research. Students become familiar with the theoretical underpinnings of survey research and at the same time get hands-on experience designing, deploying, and analyzing surveys. The course cover all aspects of conducting survey research: selecting a sample, formulating individual questions, measurement scales, designing a questionnaire, and analyzing the collected data. This course reviews the fundamentals of statistical inference and adds further tests to your methodological toolkit. All analyses be done with statistical analysis tools.

College/Department: Bennett S. LeBow Coll. of Bus./Office of the Dean of COBA
Repeat Status: Not repeatable for credit
Prerequisites: BUSN 9961 [Min Grade: B] or BUSN 921 [Min Grade: B]