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CCM 740 Consumer Culture 3.0 Credits
This course will engage with the rise of mass consumerism in the United States over the course of the 20th and early 21st centuries, and trace critical approaches to it using interdisciplinary approaches from the fields of history, media studies and communication, and cultural studies. Specifically, we will discuss the birth of critiques of capitalism, the rise of mass production and advertising, the role of consumerism in shaping conceptions of identity, citizenship, and taste, and contemporary trends in consumer culture.
Repeat Status: Not repeatable for credit