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This course introduces students to the theory, principles, and practical applications of the ever-changing dynamics of health communication. Communication is viewed as an important tool to develop, maintain, and enhance relationships between individuals, families, community organizations and members, health professionals and consumers, government agencies and the general public, and all members of our society. Students will discover, analyze, and practice the steps to develop, implement, and evaluate health communication interventions. Emphasis will be on the use of a systematic and strategic process including a conceptual framework, audience research, strategic design, message development, pretesting, materials production, developing and implementing a dissemination plan, monitoring, and evaluation.

College/Department: Dornsife School of Public Health
Repeat Status: Not repeatable for credit