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COM 247 Strategic Social Media Communication 3.0 Credits

Students learn research-based best practices for strategic social media communication by brands and organizations across a range of platforms. Working in teams, students develop social media campaigns with content calendars, potential influencers and evaluation plans utilizing analytic tools. Students earn a professional social media certification credential.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

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