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COM 284 Public Relations Research, Measurement and Evaluation 3.0 Credits

Scientific research is the first essential element in the process of Public Relations. This course predominantly focuses on quantitative research methods most widely used to evaluate an organization's public relations efforts and scientifically measure public opinion. Students get hands-on experience of designing surveys, analyzing media content, and learning about focus groups.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit
Prerequisites: COM 181 [Min Grade: D]

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