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COM 386 Public Relations Campaign Planning 3.0 Credits

This capstone course focuses on the application of public relations strategies and tactics. Students learn how to analyze, plan, and conduct successful public relations campaigns systematically and scientifically. Students will assess and define campaign objectives and create full-scale PR campaigns for their "real-world clients.".

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit
Prerequisites: COM 284 [Min Grade: D] and COM 286 [Min Grade: D] and COM 248 [Min Grade: D]

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