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COM 536 Strategic Social Media Communication 3.0 Credits

Students learn research-based best practices for developing strategic social media programs and campaigns, then assess how influential brands and organizations are or are not using them for platforms, content, authentic engagement, crisis response and influencer marketing. Students will produce a campaign and content calendar for an organization of their choosing and prepare for and earn an industry-recognized, real-life social media certification through this course.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

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