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COM 541 Foundations of Public Relations 3.0 Credits

This foundations course is designed for students who are new to public relations. This course introduces students to the basic theories, strategies, tactics and skills that form the foundation of public relations practice. Students will learn about public relations as a professional field, and the importance of public relations as a strategic tool to interact with internal and external audiences. This course will cover tactics such as corporate social responsibility and reputation management, and will provide students with basic skills related to media relations, public relations research and PR writing.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

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