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Social media is volatile. This course examines the concepts that reflect “logics” through which the current media ecosystems work. This course, drawing on theoretical concepts, discusses how these fundamental logics play out or “matter” differently for media producers and users, consumers, readers, or audiences, and a potential tension between constituents that are involved in the media production and consumption. These logics are encapsulated in theory-based broad platform-specific affordances mapped onto practices in which users and media organizations operate in social media. Media organizational practices in their social and technical contexts are juxtaposed to the user or audience practices, that are currently mediated through automated and algorithmic means prevalent in social media.