COM 248 Reputation Management in Public Relations 3.0 Credits
Successful PR management includes contributing to an organization's bottom line through effective reputation management. In this course, students will gain knowledge of the PR strategies and tactics needed to promote, maintain and manage organizational reputation. Focus areas will include organizational reputation development and assessment, Corporate Social Responsibility (CSR) for community building, issues and crisis management, as well as media coaching from a PR standpoint.
Repeat Status: Not repeatable for credit