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COM 379 Focus Groups 3.0 Credits

This advanced qualitative research methods course will discuss the use of focus groups to collect data for social science inquiry from both an academic and a consumer research perspective. We will take an in-depth look at how to plan, implement, and analyze data collected through a focus group process, including: purposes and uses of focus group interviews, human subjects research considerations, participant recruitment, sampling, question design, facilitation techniques, recording options, transcription, analysis, and reporting of data.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit