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COM 541 Foundations of Public Relations 3.0 Credits

This introductory course is designed for students who are new to public relations. It introduces students to the basic theories, strategies, tactics and skills that form the foundation of public relations practice. Students learn about public relations as a professional field, and the importance of ethical public relations as a strategic tool to interact with internal and external audiences. The course covers important strategies such as corporate social responsibility and reputation management, and provides students with basic skills related to public relations research.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit