COM 5420 PR Tactics for Media Engagement 3.0 Credits
PR Tactics for Media Engagement equips students with the skills to craft compelling PR materials and earn media coverage in today’s competitive landscape. Students will learn to write news releases, press statements, features, and other strategic communication materials tailored for different media outlets. The course also teaches strategic media relations, showing how to engage journalists, freelancers, and influential bloggers to maximize earned media. By the end of the course, students will have a portfolio of professional PR materials and the strategic know-how to secure media coverage and amplify their organization’s voice.
Repeat Status: Not repeatable for credit