COM 5430 PR Campaign Strategy and Implementation 3.0 Credits
This course introduces students to a strategic approach to public relations planning and implementation. Students will learn to analyze communication situations, identify key organizational challenges and opportunities, and develop informed responses grounded in relevant public relations and persuasion theories. Through applied assignments and collaborative work, students will design, develop, and present a research-based public relations campaign that addresses a real or simulated organizational need. By the end of the course, students will be equipped to strategically plan, implement, and manage effective public relations initiatives in complex organizational environments.
Repeat Status: Not repeatable for credit