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While traditional media outlets may be shrinking their newsrooms and their staff, and there is an increasing PR emphasis on social media strategy and influencer marketing, the value of earned media is still very much present. There are millions of digital news sites, all looking to break the story of the day or tell the best feature. With less full-time journalists and more freelancers, it has become increasingly difficult for brands and companies to get their voice into the media. Those that succeed are ones with good media relations strategies. This course will focus on media relations strategy and how brands can consistently win earned media. In doing so, it highlights strategies for getting the attention of journalists, freelancers and prominent bloggers.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit
Prerequisites: COM 561 [Min Grade: B]