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This course provides students with an understanding of the frameworks and practical tools necessary to successfully manage a variety of crisis situations from a communications standpoint. Following the crisis management process (prevention, preparation, response, and revision), students will learn the theories, principles, and best practices associated with crisis communication and management. Using real-world case studies, crisis communication theories and ethics, and role-playing activities, students will develop the ability to think strategically, make recommendations to address crisis-related challenges, and develop proactive crisis communication plans to assist organizations during challenging times.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit
Prerequisites: COM 541 [Min Grade: B]