COM 578 Focus Groups 3.0 Credits
This qualitative research methods course will discuss the use of focus groups to collect data for social science inquiry from both an academic and a consumer research perspective. We will take an in-depth look at how to plan, implement, and analyze data collected through a focus group process, including: purposes and uses of focus group interviews, human subjects research considerations, participant recruitment, sampling, question design, facilitation techniques, recording options, transcription, analysis, and reporting of data.
Repeat Status: Not repeatable for credit