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Social media platforms are volatile. With online users producing more data, this course illustrates concepts relevant for changing social media platforms such as interactivity, convergence and big data, and explores challenges and opportunities that social media face. The course focuses on the different values that social media holds for media companies and their users. Students will evaluate social media through a social media audit to distinguish between social media logics and user-centered logics. They will also discuss how to integrate user-centric and organization-centric logics to fulfill the needs of social media users. Students will examine different implementations of social media information infrastructure and social media affordances through concepts such as attention economy and platformization.