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DSMR 215 Digital Commerce & Promotion 3.0 Credits

The Internet has changed nearly every aspect of how lifestyle brands operate in the 21st century. Digital marketing, social media, and e-commerce have become crucial to merchandising fashion apparel, accessories, home fashion and beauty business growth. In this course students will gain a deeper understanding of how the digital economy works, and they will develop the critical insights necessary to design a brand strategy to succeed in e-commerce, digital, and social media marketing.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit

Minor in Merchandising

...0 DSMR 103 Introduction to the Fashion Industry DSMR 201 Analysis of Product DSMR 215...

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