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DSMR 215 Digital Commerce & Promotion 3.0 Credits
The Internet has changed nearly every aspect of how lifestyle brands operate in the 21st century. Digital marketing, social media, and e-commerce have become crucial to merchandising fashion apparel, accessories, home fashion and beauty business growth. In this course students will gain a deeper understanding of how the digital economy works, and they will develop the critical insights necessary to design a brand strategy to succeed in e-commerce, digital, and social media marketing.
Repeat Status: Not repeatable for credit
Fashion Industry & Merchandising BS
https://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/fashionindustrymerchandising/
Major: Fashion Industry & Merchandising Degree Awarded: Bachelor of Science (BS) Calendar Type: Quarter Minimum Required Credits: 181.0 Co-op Options: One Co-op (Four years) Classification of Instructional Programs (CIP) code: 52.1902 Standard Occupational Classification (SOC) code: 13-1022
Fashion Industry & Merchandising BS / Retail & Merchandising MS
Major: Fashion Industry & Merchandising and Retail & Merchandising Degree Awarded: Bachelor of Science (BS) and Master of Science (MS) Calendar Type: Quarter Minimum Required Credits: 226.0 Co-op Options: One Co-op (Five years) BS Classification of Instructional Programs (CIP) code: 52.1902 BS Standard Occupational Classification (SOC) code: 13-1022 MS Classification of Instructional Programs (CIP) code: 52.0212 MS Standard Occupational Classification (SOC) code: 41-1011
Fashion Industry & Merchandising BS / Business Administration MBA
Major: Fashion Industry & Merchandising and Business Administration Degree Awarded: Bachelor of Science (BS) and Master of Business Administration (MBA) Calendar Type: Quarter Minimum Required Credits: 230.0 Co-op Options: One Co-op (Five years) BS Classification of Instructional Programs (CIP) code: 52.1902 BS Standard Occupational Classification (SOC) code: 13-1022 MBA Classification of Instructional Programs (CIP) code: 52.0201 MBA Standard Occupational Classification (SOC) code: 11-1021
Minor in Merchandising
https://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/merchandisingminor/
...0 DSMR 103 Introduction to the Fashion Industry DSMR 201 Analysis of Product DSMR 215...