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DSMR 319 Beauty Merchandising & Marketing 3.0 Credits

Learn how beauty products are developed, merchandised, packaged and marketed. This course will cover the history of the industry, iconic brands, and walk through the process of product ideation, development/testing, merchandising and distribution. Students will understand the importance of packaging and presentation.

College/Department: Antoinette Westphal COMAD/Design
Repeat Status: Can be repeated 4 times for 15 credits