EAM 290 Legacy Media & Publishing 3.0 Credits
Entertainment publishing, broadcasting, cable television and the film business face extraordinary challenges from streaming and social media. Yet the traditional “legacy media” still reach an enormous number of users and account for an important share of entertainment jobs and the 1+ trillion-dollar worldwide advertising market. This course provides an essential overview of legacy media content, business models and market trajectories.
Repeat Status: Not repeatable for credit