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EGMT 614 Marketing: Identifying Customer Needs 3.0 Credits

Prepares students for management of research and development by exposing them to the needs of the environment and industries outside of their employers. Teaches students how to find business opportunities based on the wants and needs of customers. Focuses on the marketing of engineering services and engineered products to industrial and governmental customers. Explores the interdependence of engineering marketing, manufacturing, and finance through strategic business planning. Covers industrial and government procurement, sales techniques, costs, pricing, marketing research, proposal preparation, and client relationships.

College/Department: College of Engineering
Repeat Status: Not repeatable for credit
Prerequisites: EGMT 501 [Min Grade: C]