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This course is a working lab where students build simple prototypes/MVP’s (minimum viable products) with no-code/low-code/emerging analytic approaches app builders, test assumptions, run low-cost experiments, and let evidence guide iteration. Tight feedback through close customer engagement ensures students are developing profitable offerings that are aligned with the value proposition of students' target customers and marketplace. The emphasis is on what to build (minimal), what to measure (meaningful), and what to learn (actionable decisions). By prototyping quickly and often, students reduce uncertainty, sharpen analytical judgment, and gain the confidence to move from opinions to outcomes. This is character work that builds intellectual honesty and resists confirmation bias.