ENTP 2250 Ideation 3.0 Credits
Through creative ideation and innovation, successful entrepreneurs not only generate new ideas and ventures but also reinvent companies to stay competitive in an ever-changing market. This course introduces students to the structured process of creating, refining, and evaluating entrepreneurial ideas. Students will use ideation techniques to practice creativity, empathy, and problem-solving to identify unmet needs and turn them into opportunities. Emphasis is placed on opportunity recognition, innovation, design thinking, iteration, and storytelling to develop compelling concepts that can be tested and communicated persuasively.
Repeat Status: Not repeatable for credit
