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This course provides students with tools, methods, and self-reflection techniques necessary to bring new ideas to reality while also providing them with ways to learn about how to test the viability of and response to their ideas in the market. Learning through iteration is a key component of this course as it is expected that the first version of any idea is not likely the last. Human-centered design methodologies will be front-and-center in this course from the perspective of how to innovate based not on the ideas of the innovator but based first on the needs of the customer. This course reviews the importance of innovation, not only in new products and services, but also in the underlying business models where unexpected sources of innovation can be found.

College/Department: Close School of Entrepreneurship-3145
Repeat Status: Not repeatable for credit