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FASH 666 Business of Fashion 3.0 Credits

Presents the following topics in seminar: fashion merchandising as a link between producer and final consumer, retail distribution, interpreting consumer demand, merchandise assortment planning, unit and inventory control, and pricing; fashion marketing and manufacturing, including the marketing process, components of the fashion industry, market evaluation, demographic and psychographic factors, manufacturing components and processes, and case studies.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit